<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

Have Wes Coach You For 90 Days

Ontraport vs Infusionsoft In 2020

Posted by Wes Schaeffer | Oct 23, 2019 8:00:00 AM

Since the fall of 2008 I've been a certified partner of Infusionsoft

In 2012 I literally wrote the book on Infusionsoft and was named their Partner of the Year in 2013.


However, in 2014 I began exploring other CRMs and inbound marketing platforms so I could provide the best help possible to my clients.

Take The CRM Quiz

In September 2014 I purchased HubSpot and joined their certified partner program.

In October 2014, I became certified in Ontraport.

Great, Wes. What does that have to do with the price of sweet tea with hush puppies in Louisiana?"

What that means for you is that I have experience in all of these platforms and as a partner with them all no vested interest in which software you choose.

My goal is to help you make an informed decision with the hope that you will allow me to help you place your order and get started with whichever tool you use.

So let's dive in and review Ontraport vs Infusionsoft here in 2020.

With both platforms doing many of the same features—contact management, email marketing, ecommerce—and both priced nearly the same—the real differences can be hard to discern...but the Air Force pounded "attention to detail" into my head so nuance is my specialty.

Table of Contents

Get Experienced Infusionsoft Help

Culture / Personality:

What follows is a compilation of what I created:

  • Originally in 2013
  • Updated following my Nov 2014 certification in Ontraport
  • Updated March 2016 after speaking at Ontrapalooza 2015 and attending ICON 2016
  • June 2017 after the Ontraport 5 release and the Infusionsoft ICON17
  • January 2018 after Infusionsoft announces big changes
  • December 2018 Infusionsoft is hinting at a re-brand in early 2019 along with a "New" Infusionsoft and a "Legacy" Infusionsoft
  • January 2019 Infusionsoft rolls out their rebrand as Keap
  • May 2019 Ontraport comes out with new branding and pricing and Oct 2019
Stay tuned for additional updates and feature comparisons moving forward.

Culture / Personality

This may sound like a weird place to start, but when you are choosing an all-in-one marketing automation / CRM / inbound marketing platform to automate the majority of your business you better like the people you are about to give hundreds of dollars a month to for many years to come.

I can speak from personal experience that the culture and desire at both Ontraport and Infusionsoft is to help business owners grow and succeed, but their approaches are different.

While Infusionsoft has gone the venture funding route and has raised well over $109 million to grow, Ontraport is totally boot-strapped. There are pros and cons to both.

With the VC approach you can grow faster, but fast growth is not synonymous with quality. Sure, Infusionsoft had ramped up to nearly 800 employees (back in 03/22/16) and their sales were through the roof, they slowed down their pace of innovation and allowed the competition catch up between 2013 to 2016.

Now, as of May 2019, Keap CRM/Infusionsoft has shifted gears, downsized quite a bit, has brought in many executives from Intuit, and while they said they would put more of an emphasis on supporting their users through certified partners like me, I'm not seeing it

In fact, many "old timers" in the partner community have left the ecosystem because the changes have just been too chaotic.

At ICON17* Infusionsoft continued demonstrating their next generation platform, but admitted it wouldn't be fully released until late in 2017 and as of 12/18 there is the New Infusionsoft that is actually pretty good but pricing is up in the air and the development roadmap is still sketchy.

*In December 2017 Infusionsoft announced the cancellation of all future ICONs to focus on product enhancement and improvement. While some took that announcement as disastrous, I applaud it. ICON was no good since it was moved to the Phoenix Convention Center in 2014 and it cost a lot of time, money, and energy so kudos to Infusionsoft for making the hard right choice.

While the new features like the responsive landing page builder (18 months behind Ontraport's Ontrapages) and the Wordpress plugin for making opt-in forms quickly are nice, they were overdue, needed, and really only brought Infusionsoft back to even with Ontraport in these areas. 

Ontraport, on the other hand, has around 115 employees and has always been more cautious about their growth since they fund it from their revenue.

Having spent time with the CEO and founder of Ontraport, Landon Ray, I can say he has a lot in common with Clate Mask, the CEO of Infusionsoft.

Landon Ray Wes Schaeffer Modern Ontrapreneur.png

Both are about the same age (mid-40s) and have strong entrepreneurial drives. One big difference, though, is that while Clate Mask has been with Infusionsoft for a while, he is not a founder of the company.

He was brought in early on by co-founder and Senior VP of Product Strategy, Scott Martineau, to help them grow, whereas Landon Ray is the one that started piecing together the components that became Ontraport.

Try Ontraport

While it's not a huge difference, it is a difference.

Ontraport is Landon Ray's baby and he is steering that company. Infusionsoft is much bigger and is more heavily influenced by boards and investors.

Back in 2014 I rated Ontraport vs Infusionsoft as a tie on Culture & Personality.

However, after seeing how things have evolved since 2014 into 2019, I think Ontraport still gets the nod on Culture & Personality.

Ontraport has that energetic, underdog, eye-of-the-tiger feel, whereas Infusionsoft seems a bit punch drunk as of late, and I get it.

While Keap/Infusionsoft is getting a little swagger back with the new brand, I'm not seeing them execute as quickly as I'd hoped/expected. It's still a vibrant company with a good story and software that helps entrepreneurs, and the Keap platform is an affordable solution for the solopreneur, but I sure wish they'd update Infusionsoft "legacy." We shall see...

Now Keap/Infusionsoft feels more the incumbent that got complacent and now they're reorganizing and trying to rediscover the passion and energy they once had.

Since 2009 I have attended Infusionsoft's annual conference, now known as ICON (formerly Infusioncon), as well all of their Partner conferences held for their certified partners since November 2012. (See the comment above about ICON being canceled and now PCON 2018 has been pushed into Feb 2019.)

I've also participated in most of the Infusionsoft Implementation Accelerations, which have been sold off to a third party, their Customer Success Tours, and more.

Take The CRM Quiz

Since becoming certified in Ontraport in 2014 and having access to their sandbox (to play around and test Ontraport 5) and having attended their annual Ontrapalooza the last couple of years and am working more closely with them on similar client launches, I can say that Ontraport is an offering entrepreneurs, speakers, and coaches must look at for their sales and marketing automation platform.

Platform Stability / Bugs

In late-2019, Ontraport is a stable, mature, yet innovative, marketing automation platform.

Bugs come with the territory when your goal is to automate so many aspects of your sales and marketing, but both Keap/Infusionsoft and Ontraport have come a long way in this department. 

But in my humble opinion, Keap/Infusionsoft needs to bring to market even more new features in 2020 such as:

  • a faster platform (see HubSpot vs Infusionsoft Speed Test),
  • a better e-commerce engine,
  • a better affiliate module,
  • clarity with their Keap offering, and
  • continued improvements on their new Landing Page builder, which, to be fair, is quite nice and a huge step in the right direction from what is was.

Like all businesses, if Infusionsoft doesn't continue to innovate they run the risk of getting lapped by some able-bodied competition that continue to bubble up in the marketplace.

Start Infusionsoft


Let's now jump into another (maybe) weird feature/functionality of this Ontraport vs Infusionsoft review, the CRM.

There are great misnomers out there in the entrepreneurial world (am I the only one that has a hard time spelling that word?) that Infusionsoft is just

  • an online marketer platform.
  • for internet marketers.
  • for people selling digital products or membership sites or virtual content.

Fact: Somewhere just north of 50% of new Infusionsoft clients for more than a year are traditional brick and mortar companies that are looking for/needing and/or leaving a traditional CRM tool.

You read that right.

Despite the proliferation of the internet and smartphones and social media, people still like to speak with and actually meet with a sales person before they spend their hard-earned, highly-taxed money.

Ontraport vs Infusionsoft 
Infusionsoft has a viable, but stagnant, CRM.


Ontraport contact record / CRM Oct 2019:


This whole selling-online-in-your-pajamas-while-working-four-hours-a-week-while-virtual-assistants-in-far-away-lands-toil-for-seven-cents-an-hour-developing-killer-products-that-sell-out-faster-than-iPhone-releases-and-deposit-funds-in-offshore-bank-accounts story may sell some books and e-courses and make those authors rich, but it's not reality for the vast majority of entrepreneurs in the world today.

When you sell products or services that cost a few bucks, you are usually involved in what's known as a "complex sale," which means it requires multiple conversations and/or meetings with more than one person.

When that happens you need to...

  • track Opportunities,
  • coordinate with internal staff and external partners or contractors,
  • assign resources,
  • update quotes,
  • respond to RFPs and RFQs
  • and generally keep an eye on these big deals that take more than a cute 5-minute Jing video posted on YouTube to close.

Get Started With Wes

Infusionsoft's CRM is fully-integrated with every other component so you can

  • add a New Contact or Company or Referral Partner,
  • track Visitors,
  • create and track Opportunity Stages,
  • set Triggers to automate your follow-up as Prospects move to different Opportunity Stages,
  • generate Quotes and Invoices,
  • send "Buy Now" links right from the Opportunity,
  • collect payments,
  • show communication history, Notes and more all from inside your Infusionsoft application.

You can then run Reports on all of the above, including Custom Fields you created to personalize your workflow.

Both Ontraport and Infusionsoft allow you to track Tasks and they provide Lead Scoring, which are great tools that are found in good CRMs.

After using—and still consulting on—Salesforce.com since 2004, I have to say Infusionsoft has some room to improve the GUI and workflow and Reports of the CRM piece compared to Salesforce.

But being a static CRM, a.k.a. "Rolodex in the sky" is ALL Salesforce does, so they better be good at it.

(If Salesforce only did email marketing, ecommerce, affiliate marketing, sales and marketing automation, web forms, landing pages, list segmentation and unlimited free support and let me pay monthly instead of one, honking-big annual lump sum I would DEFINITELY SWITCH to them.)

However, since Salesforce does nothing else and since Ontraport doesn't offer a "traditional" CRM I'll give Infusionsoft a "relative A" and Ontraport an "A-." 

I say "relative" for Infusionsoft because anything compared to nothing is infinitely better. However, in absolute terms, if you ONLY wanted a CRM with no automation, triggers, etc., Infusionsoft's CRM component would get a "B-" or even a "C."

The Infusionsoft CRM is solid, functional, searchable and actionable with room for

  • Notes,
  • History,
  • Contact Info,
  • Linked Contacts,
  • Custom Fields—limited to 100—and more.

Also, the Infusionsoft CRM is Contact-centric whereas most CRMs are Company-centric.

It's not a huge deal, but it is a different approach that may take some getting used to if you are selling into big companies and need to track multiple contacts at the same company.

Along those same lines, adding Companies to the Infusionsoft CRM is "cludgy" (to use a technical term) and while you can add Contacts to a Company record to show who all works there, you cannot add a hierarchy or subsidiary companies like you can (in the much-more-expensive) Salesforce CRM.

My Biggest Regret About HubSpot Is...

Conversely, Ontraport does allow you to collect and store interaction history and customizable views for your contacts like a CRM and now they offer Custom Objects, which is both good and bad, which is why I give Ontraport an A- for now on their CRM.

Allow me to explain...

Most entrepreneurs and sales people have some experience with a CRM before they look at Ontraport so they have some level of expectation about what a CRM is.

(Yes, the experience and expectations may be incorrect, but you can't just tell a prospect "Hey, you're wrong, I'm right!" without massaging the message a bit.)

So the Custom Objects Ontraport provides is POWERFUL, which is the upside.

It is flexible.

Gives you the ability to create

  • Opportunities, 
  • Accounts,
  • Proposals, and more...

Which are all great.

The downside is there is a bit of a learning curve. Not a lot, but when you have the ability to tweak and adjust and iterate and modify...it's easy to "major in the minors" and never get anything big done.

That being said, as long as you are focused, begin with the end in mind, leverage the free support of Ontraport, and even retain pros like I have here at The Sales Whisperer®, you can leverage that power of Ontraport's Custom Objects and do great things with this newer CRM functionality they offer.

Ontraport vs Infusionsoft CRM Functionality

Ontraport vs Infusionsoft Ecommerce

While Infusionsoft does offer a shopping cart / storefront, it is somewhat basic and can only be configured for one storefront.

While that doesn't sound like a big deal, if you are a typical entrepreneur and have your fingers in multiple pies and are selling multiple products and programs under various entities/brands, you would have to buy separate installations of Infusionsoft at $299 to $379/mo or just offer custom Order Forms with limited functionality to your customers.

Digital Marketing Done Right: Free Report

That being said, after using Infusionsoft since 2008, I've rarely sent people to my store front. 99% of the time I direct people to a Buy Now link that takes them right to the checkout page or a custom order form.

(I've earned and processed millions of dollars with and through Infusionsoft while working from home with no full time employees, so this model works.)

And Infusionsoft readily admits that they are not providing you with an "Amazon-type" shopping cart. It's built for small businesses with limited products and categories and it is more than adequate for those types of businesses.

So if you have a simple, online-only business where you sell a handful of standalone products as either a one-time sale and/or adding a subscription to it, Ontraport is a solid choice.

However, if you are running any other type of business where you take orders over the phone and/or want to offer your customers more online buying options, you need to see if Infusionsoft's shopping cart will meet your needs, which it may or may not.

That's why both Ontraport and Infusionsoft integrate with other shopping cart options such as WooCommerce, UltraCart, 1ShoppingCart, Magento, etc.

We have done integrations with all of those shopping carts so please contact me to discuss which is best for you if you.

Pick Wes's Brain

For apples-to-apples Ecommerce abilities I'll give Infusionsoft an "A-" and give Ontraport a "B+" since Infusionsoft has a shopping cart and Ontraport does not. 

However, if you only sell a handful of products and aren't trying to become the next Amazon, Ontraport's order forms and Ecommerce is easy to setup, easy to use, is mobile responsive and for those reasons I'll give them an A+.  

Also, Infusionsoft has put virtually no effort into their Ecommerce platform for as long as I can remember but they have said some enhancements are due out in early 2018. I sure hope they meet that deadline. 

That is why I work with other developers to bring you the best recommendations for connectors, plugins, and API integrations to help you get the exact configuration you need to grow your business without growing staff.


Multi-step, multi-media, targeted, relevant communication is the name of the game in today's crowded, electronic, mobile world.

Email is no long enough.

Social media is no longer enough.

To win the hearts and minds of your prospects and customers today, you need to reach out and touch them in more ways than one.

Subscribe To The Sales Podcast

While Infusionsoft offers both fax and voice broadcasts (along with email, of course) from within their application, I think the voice broadcasts are a little too expensive (especially since their tagline is "We love small business) and I've never seen anyone do a fax broadcast.

Sure, they offer direct mail integration, but what you do is create a letter inside the application and save it, then assign a Task to a staff member or 3rd party fulfillment house to print and mail them. Not exactly seamless.

Ontraport, on the other hand, has built-in SMS and postcard delivery from within their software (along with email, of course), and both the SMS and postcard delivery are priced quite attractively.



With Infusionsoft, you need to partner with a 3rd party SMS provided—at an additional charge for the connection and per text—and if you want to send direct mail more seamlessly requires another connection fee and the cost of the provider.

That being said, I'd give Ontraport an A for multi-media integration and Infusionsoft a B-

Mobile App

Ontraport wins. Their app is more capable (as of 5/19) while Infusionsoft had made little if any progress on their mobile app in 2018 but they did come out with a decent update in early 2019.

Both Infusionsoft and Ontraport provide their mobile apps free of charge.

Because you can use Ontraport's mobile app to dang-near run your entire business...

I'll give Ontraport an "A" and give Infusionsoft a "B," which is up from a "B-" 10 months ago.

GUI / User Interface

While clicking around either platform is similar, the Infusionsoft Campaign Builder was a game-changer for them. In fact, if Infusionsoft had not deployed it back around 2012, they'd be a shadow of what they are today. 

The drag and drop functionality of the Campaign Builder is super-easy to use and it's where you'll spend the bulk of your time as you build out your marketing automation in Infusionsoft.

Ontraport, before their 5.0 release in 2017, felt a lot like Infusionsoft's "Legacy" platform before the Campaign Builder was released.

Now they both have an easy-to-use Campaign Builder to build out your marketing automation so I have to give Infusionsoft an A+ in this area and Ontraport now gets an A+ as well. 


The Ontraport Campaign Builder Is NICE in 2019!

My Biggest Regret About HubSpot Is...


Ontraport offers solid support. I'm impressed with both their weekday phone hours and the fact they offer even limited phone support on the weekends, which are:
  • Monday thru Thursday - 6:00am – 12:00am PST (Infusionsoft, please take note of later phone support!)
  • Friday - 6:00am – 9:00pm PST (Infusionsoft, please take note of later phone support!)
  • Saturday & Sunday - 9:00am – 9:00pm PST. (Infusionsoft, please take note of weekend phone support!)
  • Ontraport also offers chat support during the same hours as phone support.

Ontraport Support Center

Infusionsoft support offers:

  • Phone: Monday thru Friday - 6:00am - 7:00 pm MST
  • Chat: 24/7, which I use all the time


Support: Ontraport vs Infusionsoft 2019

I'll give Ontraport support an "A" because they have better phone support as well as chat. (I'd give them an A+ if they had 24/7 chat.) I'll give Infusionsoft support an "A" because they have 24/7 chat support. (I'd give them an "A+" if they offered greater hours of phone support.)

Take The CRM Quiz

However, compared to fat cats like Salesforce and Microsoft Dynamics who charge extra for support, Infusionsoft and Ontraport are Rock Stars in the area of support.

Having chat support is a dream for me.

I use it all the time.

It sometimes takes a little longer during peak hours for Infusionsoft to answer the chat support but when I don't have a life-or-death question I can open the chat window, post my question, get the answer when they get to it and move on.

Social Media Integration

There are two ways to look at Social Media Integration with your sales and marketing automation tool:

  1. Social media publishing and monitoring.
  2. Advanced "hooks" or tools to grow with social media.

Neither Infusionsoft nor Ontraport provide any real tools for social media management like a Hootsuite or MeetEdgar or even HubSpot

Sure, both will let you share an email to a couple of social media profiles or embed a social share set of icons in landing page, but whoop-te-do.

Try Ontraport

So when it comes to social media publishing and monitoring I'll give both Infusionsoft and Ontraport an N/A.

However, when it comes to tapping in and pulling out information from the likes of Twitter and Facebook, now we have something to discuss.

Ontraport is leading the way here with their Facebook integration.


If you're looking for this type of functionality with Ontraport or Infusionsoft you need to get Justin Lofton's cool app, SyncSumo*. (*Use promo code WES20 to save 20% for life.)

Insofar as native social media support and functionality goes I'm giving the nod to Ontraport on Social Media.

Ontraport vs Infusionsoft Pricing

In the second half of 2017 into early 2018 and again into 2019 Infusionsoft continues making radical changes to their pricing, including the rebranding to Keap.

Ontraport has been Steady Eddie in their pricing for years with the following offerings:

  Basic Plus Pro Enterprise
Contacts 1,000 2,500 10,000 20,000+
Emails/Mo Unlimited Unlimited Unlimited 200,00
Users 1 2 3 5
Setup Supt 0 2 Hours 2 Hours Yes
Email Consult No No Yes Yes
Personal Rep No No No Yes
Price/Mo $79 $147 $297 $497
Infusionsoft, on the other hand, continues to experiment and test both their pricing for various features such as Contacts, Emails, Users, E-Commerce, and Pipeline Automation, they've also toyed around with their setup fees, much to the chagrin of their certified partners.
  • Contacts & Emails Per Month
    • Since at least 2014 and into early 2019, Ontraport has much more generous limits for total contacts and monthly emails. 
    • If you need 25,000 Contacts, E-Commerce, and Sales Pipeline with Infusionsoft you'll pay $417/mo vs. $297 with Ontraport. While Infusionsoft gives you 3 users vs. 2 with Ontraport, Ontraport allows concurrent logins, which can be good or bad, but it does allow more people to login with fewer licenses.
  • <Setup^
    • Infusionsoft: $0 to $249 to $999 to $1,999!!!! - My team of Infusionsoft Consultants and I spend more time helping new users create and/or document a sales and marketing process as we do showing them how to use the Infusionsoft software during the Kickstart.

      That type of marketing, sales, technology and business advice, support and assistance is not free and one does not develop it cheaply.

      (When you order Infusionsoft through me I add in a couple of extra hours of setup and support.

      You also get access to the 30-Day Sales Growth Program at no extra charge, so that's more hours of live, private support and Infusionsoft training the very first month alone.)

    • Ontraport - $0 Setup - Includes two hours of private setup and support at no charge and you can buy a recommended additional two-hour block from Ontraport for $500. 
  • My Take on the Setup: If you go with Infusionsoft or Ontraport, invest your money in getting professional setup service and assistance—preferably with me.

    And I'm not being solely self-serving here. The type of help you get from my team and me is the type of help only entrepreneurs "in the wild" can provide.

    When you want to learn self-defense, do you want to learn from an instructor who has only taught at his gym for 10 years or from an MMA fighter who has won many competitions and maybe even won the title?

    Nothing beats the insight and wisdom of real-world experience.

    When you order Infusionsoft from me here you can actually save a little money off of Infusionsoft's normal Kickstart.

    When you use this link to order Ontraport, leverage the two free hours they provide then invest in a half-day block of time with us.

    Sure, it'll be a little more than what Ontraport charges but you're paying for wisdom and experience, not just point-and-click instructions, and that's worth your money and time.

Who gets the nod on pricing? 

  • If money is tight and you don't need a full-blown shopping cart, Ontraport is great.
  • If you need to send a lot of emails to a lot of ContactsOntraport is great.
  • If you will use the direct mail, SMS, and Facebook custom audiences features that come standard with Ontraport, then you'll save money by going with Ontraport.
  • If you need a membership site and need:
    • To save money by running it on Wordpress on your own server, go with Ontraport.
    • To have unlimited file storage, bandwidth, and members, spend more and go with Infusionsoft + CustomerHub.
  • If you need a capable CRM right out of the box with limited customization and/or you need the features of a shopping cart, Infusionsoft is great.

On Pricing overall, Ontraport is more affordable.

Not only do they now have their Basic edition for smaller businesses and new entrepreneurs, they also have a non-profit pricing model as well as overall higher limits on emails, contacts and even users when you take into consideration that you can have multiple concurrent logins simultaneously in your Ontraport account.

How To Decide Ontraport vs Infusionsoft

I pay not-a-little-bit of money for continuing education, mastermind memberships and private consulting for myself.

Motivated, dedicated entrepreneurs know the power of leveraging the brains, experience and motivation of experts.

Work With Wes

That being said, not all Ontraport or Infusionsoft Consultants are created equally, so choose wisely how and from whom you purchase your application.

My team consists of multiple Infusionsoft Certified Partners, a former Infusionsoft Success Coach that now does the initial training and setup for new clients, API developers for advanced integration and "supercharging" your Infusionsoft application, copywriters, website developers, graphic designers, and an assistant.

When you order your Ontraport or Infusionsoft application through me you will have access to my entire team.

I cover strategy and mapping your best course of action, Phly does the initial training to help you accelerate down the path we created together, Daniel & Bob step in for "Ninja tricks" and API coding if needed, Jeff's team will create new banner ads, logos and/or graphics as needed, and I'll assist with content, website, landing page and/or email content creation as part of your normal $999 to $2,999 setup.

We can then support you on a retainer for as long as you desire to make sure you are growing as quickly as possible.

We have been using databases and CRMs since the mid-90's.

I've used Salesforce since 2004 and was certified at Dell to help them deploy it to their 3,000 North American sales staff in 2007 to 2008. I've used marketing automation software since 2006.

So feel free to contact me if you still have questions on which to buy: Ontraport vs Infusionsoft, and I'll help you make the best decision for you and your business.

Digital Marketing Done Right: Free Report

Topics: Ontraport vs Infusionsoft, Ontraport, Marketing Automation, Sales Enablement, Keap Infusionsoft CRM

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

Which CRM Is Right For You?

Use This Free Sales Calculator

Posts by Tag

See all