The Sales Podcast

Steven Sisler has profiled people inside 430 companies, from the US Military to YPO, and written 23 books about what he found. He breaks down why understanding your own wiring—and your prospect's—is the fastest path to a closed deal. The kind of psychology your competitors are ignoring.

Trained by Clayton Christensen, Bob Moesta shares his Jobs-to-be-Done framework and what it really takes to innovate, initiate, and dominate in any market—not just tech.

Ben Gay III went from $100/week to $40k/month. He shares the exact principles passed down from Napoleon Hill, Earl Nightingale, and Zig Ziglar that still work today.

Former SEAL Andy Stumpf on discipline, resilience, and why the mental frameworks that keep you alive downrange are the same ones that build a business. No shortcuts, no excuses.

Former FBI hostage negotiation trainer Dr. Mark Goulston explains how to listen when you're talking to difficult people—and why the best negotiators close without forcing anything.

David Rutherford unpacks motivation, mental toughness, and the habits that separate high performers from everyone else. Equal parts ass-kicking and practical strategy.

From my other show, The BJJ and Biz Podcast. Tucker Max is a Gracie Humaita black belt, same lineage as me, and the author most people still picture in 2006. He is not that guy anymore. Ninety-one minutes on rebuilding yourself, spotting fake gurus, and why the mat does not care who you say you are.

Bob Moesta dives deeper into how entrepreneurs can systematically create products people actually want to buy—and the counterintuitive research methods that reveal real customer demand.

Every episode since 2013, right here on the site. Subscribe on Spotify, Apple Podcasts, or YouTube—or drop your email in the form above to get notified the moment each one drops.