Since May 28, 2013 I've published over 432 episodes of The Sales Podcast, which includes interviews with some of the-performing experts in the world from sales, marketing, branding, PR, mindset, and entrepreneurship.
Several guests bounced back after serving time in jail (one guy spent a decade in prison!)
Many hit rock bottom in the form of bankruptcy, being millions in debt, divorce, and the loss of loved ones.
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I know. I know.
Traffic is all the rage.
"You GOTTA run Facebook ads! You GOTTA run Instagram ads! You GOTTA go viral!"
That's all well and good IF—AND ONLY IF—you can convert your visitors to suspects, your suspects to prospects, your prospects to opportunities, your opportunities to won deals, your won deals to repeat buyers who ALSO provide referrals and testimonials.