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The Value In Niching Down To Grow With Jakub Hon

As a frustrated AE, Jakub set out to help tech companies grow their sales 



Professional Sales Tips you'll learn today on The Sales Podcast ...

  • Started 7-8 years ago when he and his friend were in sales
  • Moved back to the Czech Republic from the Netherlands
  • Sales outsourcing focus back then
  • Probably didn't start the right way
  • Moved into consulting from BDR outsourcing
  • There was no sales organization and no development in his company when he was an AE

Related episodes and posts

  • It was a €4 million company with 50+ salespeople
  • Took three years to find a sustainable model
  • The margins weren't there
  • The projects were small
  • They were starting to do consulting
  • Works with small businesses needing clarity and defining a sales process, and getting their CRM working with the basics
  • Next are those wanting to grow from 10 to 70, but they have no sales methodology and helping sales leaders lead.
  • Maybe inbound is fine, but they are not good on outbound.
  • Start with 2-3 BDRs for outbound to get traction.
  • They put one of their own consultants on board who knows their structure and playbooks.


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  • Many small businesses have CRMs but don't use them.
  • This is also true of bigger companies.
  • Highly focused on the tech industry.
  • Well-established in their space.
  • Tech is fast-moving.
Many small businesses have CRMs but don't use them.


Learn to make every sale with the IDSS Training.


Take The Quiz—Find Your CRM


Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference
  • Take The CRM Quiz: get a free consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months


  • Guest Site: https://www.salesdock.com/
  • Guest LinkedIn: https://www.linkedin.com/in/jakubhon/


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