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Sales + Inbound Marketing + HubSpot

This USMC Veteran Loves The Smell of Coffee In The Morning, Ian Melancon

Posted by Wes Schaeffer | April 15

About Today's Guest on The Sales Podcast

Ian Melancon has been in his family's coffee service business for 16 years. Hear how he is re-branding and expanding this South Louisiana business with the help of family, friends some gold ol' USMC grit and determination. You can now find their coffee online, and in area Whole Foods and Fresh Markets.

Greatest Sales Success

  • Simply building and expanding since 1996.

Rubber-Meets-The-Road Tip

  • Keep it simple and focus and do what you do well.
  • Stay consistent with your advertising.
  • Cold calls still work but leverage existing clients to warm up the call.
  • Know your numbers.
  • Hire slow. Fire fast.
  • Test your new hires. (He uses the DISC assessment.)

Links Mentioned

If you liked this episode, please let Ian and me know on Twitter.

Tampa Bay Frogman Swim
 

Tools To Thrive

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Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.

Topics: The Sales Podcast, River Road Coffee, Entrepreneur, Podcast, Social Entrepreneurship, Ian Melancon

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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As long as you remember that there's a scared, tired, worried, anxious, frustrated, hopeful person on the other end of the email, phone call, social media post, webinar, or letter who just wants help with what you offer, you'll be fine. If you'd like to discuss your situation with me to see how I might be able to shorten your learning curve or accelerate your growth with your CRM, your sales processes, and/or your marketing just click here and pick a time to chat. ~Wes

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