The Whisper Confidential
The Sales Podcast
Bring The Right Stuff To Make Every Sale, John Reid Returns
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Bring The Right Stuff To Make Every Sale, John Reid Returns

Sales Tips you'll learn today on The Sales Podcast...

  • Ask better questions

  • Curiosity is a superpower

  • We're awarded for answering questions in school

  • Our parents ask us bad questions, "Are you sure you don't want to bring a jacket?"

  • We're rewarded for being smart

  • We explore and exploit

  • Fake it 'til you make it is stupid

  • Curiosity gets into authenticity

  • Tommy Breedlove discusses "the gift of going second"

Your customer will tell you what your next question should be."

  • Cast a wide net

  • We're all in love with our own perspectives

  • Rinse, wash, repeat

  • The curiosity curve and the curse of knowledge

Rethink The Sales Conversation To Accelerate Sales Enablement John Reid

  • Intent matters

  • Problems with Challenger Selling and Hypothesis Selling

  • Prospects are looking for context and relevance

  • He's a big prefacer

  • Let them know why you're asking what you're asking or sharing

  • Most salespeople aren't having a conversation

  • Your customer will tell you what your next question should be

  • New salespeople are good at this naturally because they don't bring any bad habits to the game

  • Move past your desire for a relationship just to have a relationship and to be liked

  • Prospects have issues and they're not looking for a new friend in sales

  • Prospects are more interested in the first call than the second

  • Great salespeople get prospects more excited about the second call

  • Be the best version of yourself

  • It borders on vulnerability, which is also being overused

  • Start with the assumption it's your fault

  • Ask, "What could I have done differently here?"

  • Great salespeople don't blab with a lot of stories

  • What is the role of humor in a sale?

  • The pain will emerge

  • Professional selling is all about differentiation

  • "Here's a technique that might help," is great to handle the analytical types instead of "Here's a trick I know."

  • Be versatile

  • "Don't take a 'no' from someone who can't say 'yes.'"

  • What's the difference between a professional and an amateur? 

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