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Sales Training + Inbound Marketing + HubSpot

Phil Singleton Explains Google & SEO Basics (For Mere Mortals)

Posted by Wes Schaeffer | Feb 13, 2018 6:44:39 AM

Read your prospects to sell how they want to buy

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Sales Tips you'll learn in The Sales Podcast...

  • Got a "D" in computer science in college
  • 5.5 billion searches per day today so SEO basics are alive and well
  • "The Art of SEO: Mastering Search Engine Optimization" is a valid book even today
  • He has three active websites and 90% of his visitors come from organic searches
    • He gets most of his leads for his web design company
  • Websites are still pitched as digital brochures vs marketing platforms
  • Your website is not an expense, it's an investment
  • Most people post their best stuff on social media where it gets one chance to pass under the bridge
  • Make it the referral source for everything you're doing
  • Your website is the one thing you own
  • Keyword research is still vital
  • Reverse engineer your site around search activity
  • Best SEO Tools
    • Ahrefs and SEMRush are good for agencies to use
    • Google's Keyword Planner is still a great place to start
    • Google Webmaster Tools is powerful
    • Dimensions Tab in your Google AdWords to see commercially-viable terms
  • People still overlook the tagging of their images
  • Monitor your Google Search Console
  • He's seeing better rankings for less-frequent content
  • Longer-form content continues to rank better
  • Niches and local searches can still be won with shorter, more-frequent posts, which can help you get more social presence
  • Phil is doing a quarterly article of 2,000 to 3,000 word article
  • Phil is doing his own podcast and transcribing them via Rev.com and trims them up as blog posts with links, headings, etc.
  • Go become a guest on the podcast of others. It's great SEO to be linked back.
  • Latent Symantic Indexing—synonyms, antonyms, intention in your content
  • Loves Wordpress
    • Free and open source
    • Great repository of plugins
    • Yoast is a great SEO basics tool that is free
    • He created his own plugin pertaining to structured data and schema markup
      • Knowledge boxes above the searches, i.e. "Position #0"
      • Rich results
      • Come from adding an extra layer of SEO code
  • SEO is still needed for voice searches with tools like Siri and Alexa
  • Focus on dwell time to increase your ranking vs bounce rate
    • Video can help here
    • Rich data can help (video, podcast, infographics)
  • Build trust with
    • Trust badges
      • BBB
      • Certifications
      • Portfolio
    • Testimonials
    • Case studies
  • Google 160-page document (Google Search Evaluator Guidelines)
    • EAT: Education. Authority. Trust.
  • People don't trust anything so use video to change that
  • Viper Chill by Glenn Allsop has great info on SEO basics as well as advanced SEO tips

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Topics: The Sales Podcast, SEO, Marketing Automation, Entrepreneur

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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