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The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Phil Singleton Explains Google & SEO Basics (For Mere Mortals)

Posted by Wes Schaeffer | February 13

Read your prospects to sell how they want to buy

Stream below or right click here to download the episode. 


Sales Tips you'll learn in The Sales Podcast...

  • Got a "D" in computer science in college
  • 5.5 billion searches per day today so SEO basics are alive and well
  • "The Art of SEO: Mastering Search Engine Optimization" is a valid book even today
  • He has three active websites and 90% of his visitors come from organic searches
    • He gets most of his leads for his web design company
  • Websites are still pitched as digital brochures vs marketing platforms
  • Your website is not an expense, it's an investment
  • Most people post their best stuff on social media where it gets one chance to pass under the bridge
  • Make it the referral source for everything you're doing
  • Your website is the one thing you own
  • Keyword research is still vital
  • Reverse engineer your site around search activity
  • Best SEO Tools
    • Ahrefs and SEMRush are good for agencies to use
    • Google's Keyword Planner is still a great place to start
    • Google Webmaster Tools is powerful
    • Dimensions Tab in your Google AdWords to see commercially-viable terms
  • People still overlook the tagging of their images
  • Monitor your Google Search Console
  • He's seeing better rankings for less-frequent content
  • Longer-form content continues to rank better
  • Niches and local searches can still be won with shorter, more-frequent posts, which can help you get more social presence
  • Phil is doing a quarterly article of 2,000 to 3,000 word article
  • Phil is doing his own podcast and transcribing them via Rev.com and trims them up as blog posts with links, headings, etc.
  • Go become a guest on the podcast of others. It's great SEO to be linked back.
  • Latent Symantic Indexing—synonyms, antonyms, intention in your content
  • Loves Wordpress
    • Free and open source
    • Great repository of plugins
    • Yoast is a great SEO basics tool that is free
    • He created his own plugin pertaining to structured data and schema markup
      • Knowledge boxes above the searches, i.e. "Position #0"
      • Rich results
      • Come from adding an extra layer of SEO code
  • SEO is still needed for voice searches with tools like Siri and Alexa
  • Focus on dwell time to increase your ranking vs bounce rate
    • Video can help here
    • Rich data can help (video, podcast, infographics)
  • Build trust with
    • Trust badges
      • BBB
      • Certifications
      • Portfolio
    • Testimonials
    • Case studies
  • Google 160-page document (Google Search Evaluator Guidelines)
    • EAT: Education. Authority. Trust.
  • People don't trust anything so use video to change that
  • Viper Chill by Glenn Allsop has great info on SEO basics as well as advanced SEO tips

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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:


Topics: The Sales Podcast, Podcast, Social Entrepreneurship, Inbound Marketing, SEO, Phil Singleton

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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