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Do White-Hat SEO With Kyle Roof

Create inbound leads with good SEO



Professional Sales Tips you'll learn today on The Sales Podcast...

  • Burned-out trial attorney with his wife.
  • Moved to Korea for one year, which turned into five years of teaching English.
  • Now they live in Thailand
  • Had to create a website for a business he started.
  • His brother was a coder/developer.
  • Opened a coding business in India.
  • The police in India shook down his brother and arrested him, and kicked him out of town.
  • Hemorrhaging clients at that point.
  • Kyle had clients who needed SEO, and he had to learn it overnight to keep the lights on in 2013/2014.
  • Got good at it and started an agency with his Australian partner.
  • Now they have 31 employees.

Related episodes and posts

  • Law school helped him with analytics and research and connecting the dots, which helped him with SEO.
  • He created a tool to test the algorithm of Google.
  • Nobody was doing this.
  • He created a U.S. Patent.
  • Google doesn't want to make huge changes to its algorithm.
  • Title Tag, H1, Paragraph Tags (Ptag), and URL.
  • Div tags are nothing.
  • "Google can't read like a human."
  • Tools like SEMRush are all-inclusive, whereas Kyle's program is looking at on-page SEO.
  • He turned it into a Python script.
  • Types of SEO
    • On-page: the words you put on your site and where you put them.
    • Off-page: i.e., backlinks pointing back to you. It's essentially a vote, but not all votes are not equal. Links can lose value over time, i.e., link rot.
    • Technical: can Google find your site and crawl it?
  • How long should your homepage be?
    • It's your business card.
    • Use human language on your website.


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  • Create your Roman Numeral outline as you create your website.
  • Can you be a bad writer but good at SEO?
    • Just answer the basic question.
    • Don't get too much into the weeds.
  • To draw an apple, go study an apple.
  • The secret is hiding in plain sight, i.e., study the pages Google shows you that rank.
  • Big guys focus on short keywords vs. long-tail keywords/phrases.
    • The longtail keywords are good for buyer intent.
    • It's less traffic but better traffic on the longtail.
  • At least quarterly look at how your page is doing.
    • "People also ask."
    • For example, add to your pages answers to questions.
  • Don't assume your page isn't doing well.
  • Look at your analytics.
  • Don't just delete your pages. Take the time to redirect them if they're old and not getting traffic.
  • Video is nice because you can transcribe it.
  • Infographics are making a comeback.
  • AI is finding information and spinning it, so relax.
Infographics are making a comeback."


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