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Sales Training + Inbound Marketing + HubSpot

The Key To Success As An Entrepreneur, Colleen DeBaise

Posted by Wes Schaeffer | April 19

Remove the polish and make it personal to help your story sell

Stream below or right click here to download the episode. 


Sales Tips you'll learn in The Sales Podcast...

  • "The Wall Street Journal. Complete Small Business Guidebook"
  • "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine)"
    •  Many entrepreneurs are driven to start a business because of a pain point they want to solve
    • Sara Blakely, founder of Spanx
    • Time, patient, effort, resources are required
  • Mint.com founder was struggling with his personal finances became his own first customer
  • Be willing to adapt and modify your initial idea
  • "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses," Eric Reiss
    • Start with your MVP—Minimum Viable Product
    • Netflix and Amazon
    • Elon Musk
  • Things will never be perfect to launch so launch
  • So much common sense is overlooked
  • "Staple yourself to your customer's order."
  • Get new ideas from new people
    • Conferences
    • Mentors
    • Masterminds
    • Co-working
  • Your pitch is too polished and impersonal for bonding with the media
    • Highlight the quirky bits of your entrepreneurial journey
    • "We (in the media) are not investors."
    • "If it bleeds it leads."
    • Make it personal
    • Share your secrets to success, your growth hacks, your secrets, your morning routines
    • Create a hook around a "news peg"
    • "Fast turnaround" - less of a profile piece and more current
  • Her favorite entrepreneurial story is Warby Parker, online eyeglass retailer
    • They disrupted the status quo

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Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

How'd You Like This Episode? 

Grow your sales with Wes Schaeffer, The Sales Whisperer® and The Sales Podcast on iTunes

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:


Topics: The Sales Podcast, Publicity, Podcast, Inbound Marketing, Colleen DeBaise

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

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May I share a little sales wisdom with you?

You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

Wes Schaeffer, The Sales Whisperer® helps you grow your sales.

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