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The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

The Key To Success As An Entrepreneur, Colleen DeBaise

Posted by Wes Schaeffer | April 19

Remove the polish and make it personal to help your story sell

Stream below or right click here to download the episode. 


Sales Tips you'll learn in The Sales Podcast...

  • "The Wall Street Journal. Complete Small Business Guidebook"
  • "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine)"
    •  Many entrepreneurs are driven to start a business because of a pain point they want to solve
    • Sara Blakely, founder of Spanx
    • Time, patient, effort, resources are required
  • Mint.com founder was struggling with his personal finances became his own first customer
  • Be willing to adapt and modify your initial idea
  • "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses," Eric Reiss
    • Start with your MVP—Minimum Viable Product
    • Netflix and Amazon
    • Elon Musk
  • Things will never be perfect to launch so launch
  • So much common sense is overlooked
  • "Staple yourself to your customer's order."
  • Get new ideas from new people
    • Conferences
    • Mentors
    • Masterminds
    • Co-working
  • Your pitch is too polished and impersonal for bonding with the media
    • Highlight the quirky bits of your entrepreneurial journey
    • "We (in the media) are not investors."
    • "If it bleeds it leads."
    • Make it personal
    • Share your secrets to success, your growth hacks, your secrets, your morning routines
    • Create a hook around a "news peg"
    • "Fast turnaround" - less of a profile piece and more current
  • Her favorite entrepreneurial story is Warby Parker, online eyeglass retailer
    • They disrupted the status quo

Related Articles:

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Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

How'd You Like This Episode? 

Grow your sales with Wes Schaeffer, The Sales Whisperer® and The Sales Podcast on iTunes

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:


Topics: The Sales Podcast, Podcast, Inbound Marketing, Colleen DeBaise, Publicity

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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