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Sales + Marketing + Technology

The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Dean Rotbart: Get More Press With Less Stress (For Free)

Posted by Wes Schaeffer | February 12

About Today's Guest on The Sales Podcast

Dean Robart has been a faculty member of the Wizard Academy in Austin, TX. His "real background" came in the form of consulting Fortune 500 CEOs in managing their reputation online. He has done work for the Wall Street Journal and Dow Jones TV out of New York.

Dean then started his own publishing and consulting company to help smaller businesses understand how media and journalism works through his program formerly known as “Newsroom Confidential,” now called “Buzz Snatching.”

What you'll learn in today's interview

  • How to get more than your fair share of publicity WITHOUT dipping into your marketing dollars.
  • How to create something that goes viral.
  • How to determine the best medium for your message.
  • How to start your PR efforts when starting with a budget of zero.
  • How to build your audience when you don't have one.
  • How to get vanity to work for you in your marketing efforts.
  • How to get journalists to put you on their shows.
  • The difference between you and a paid PR person (and how journalists see you both.)
[Tweet "Not starting is your mistake" says @newsbios w/@saleswhisperer]

Links Mentioned

Tools To Thrive

Share your appreciation for this episode by letting my guest and me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,

Topics: The Sales Podcast, Press Releases, Dean Rotbart, Podcast

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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