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- B.S.ers Are SOL in Copywriter Jeff Putnam's World
B.S.ers Are SOL in Copywriter Jeff Putnam's World
Learn how to reinvent yourself to life life and do business on your own terms
Wes Schaeffer
February 10, 2024
Professional Sales Tips you'll learn today on The Sales Podcast ...
Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made
Deep down, he always wanted to be a writer
He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire
In December 2018, he got the idea for Rugged Legacy and launched it in early 2019
He didn’t want to work for anyone else
He had to learn copywriting so his business wouldn’t die
Then, he started teaching people how to do it
Wrote two books, and he reads all the time
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Working on a novel and is about 1/3rd complete
Most people suck at writing so they pay him to write
Now 99% of his income comes from writing for others
He focused on Twitter rather than building a “personal brand”
He got so busy with work that he didn’t have the time or interest in building a brand
He no longer promotes himself online
People know who he is
He has a great network now
He has some coaching clients
He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients
Jack Reacher series by Lee Child
Loves Musashi by Eiji Yoshikawa
Will reference a business book but doesn’t sit and read them
Does not like the appeal of the “digital nomad” lifestyle
He doesn’t want to live out of seven suitcases
He spent nearly five years hustling and grinding and perfecting his writing craft
A customer of his asked him if he’d help with their website, and that became his first paying copywriting client, but he was visible and active online and on Twitter, so they knew him
He Googled typical prices for copywriting and added 20% to that
Then he raised his prices until people balked, and then he dropped his prices 5%
He’ll include three revisions, but the fourth is 50% of the original invoice
He doesn’t design websites, but he writes the copy
He loves writing long-form content like 80-page white papers
He’ll write 16k-20k words every ten days or so
Many people confuse niche and industry
He can research any industry and write about it
A Web 3 startup paid him $60k upfront ($5k/mo) to do all of their content, and he had no experience in that space
The Web 3 client saw an article Jeff wrote on marriage and reached out to him
If clients are jerks, he cuts them loose
He charges 6-7 cents per word
He just does words
He uses AI as a style guide by uploading something like a five-paragraph description the client provides
“Additionally…in a fast-paced world…”
He loves 3-piece suits
Anchoring…
He’ll sometimes wear his suit to write to anchor himself
“Okay”
“I’m a serious Catholic”
Adoration and Holy Hours and Mass
He carries his rosary always
He has Catholic cigars, Incensum Cigars
He converted to Catholicism last year
There are only 450 TLM churches in the U.S.
His wife is Hispanic who grew up in New England and is Catholic
He spent 18 months writing a book on Catholic masculinity
He decided to go to Mass May 7, 2023, which was two months after he launched the book
His wife was a lapsed Catholic, but now they go weekly
He’s in RCIA and entering the Catholic Church fully this Easter
Sales Growth Tools Mentioned In The Sales Podcast
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
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