#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Takeaways
Ryan is a veteran and co-founder of Synergist, focusing on business growth.
Military experience shapes their approach to business and communication.
How to use AI in your marketing and lead generation
If you don't know the needs of your clients...why are you in business?
How and why to do more video in your marketing.
If you're not able or willing to build rapport with your clients...why are you in business?
How to overcome your fear of marketing to succeed
Why and how to master personal branding to grow
How to tailor your social media strategies to your target audience.
Why you need to get with the program on LinkedIn if you're in B2B sales.
Summary
In this episode of the BJJ and Biz podcast, I catch up with Ryan Van Ornam to discuss the intersection of Brazilian Jiu-Jitsu and business.
Ryan is also a veteran, so we get into that a bit and how the military prepares us to succeed in business.
We touch on the challenges of communication in high-stakes environments and how these experiences translate into effective business strategies.
As expected, we gotta talk about AI in marketing a bit, since everyone is considering it and asking about it.
And some other good stuff!
Chapters
00:00 Introduction and Background
02:48 Military Experience and Communication Technology
05:22 Transitioning from Real Estate to AI Solutions
07:53 Key Business Strategies for Success
10:31 Lead Generation in a Noisy Market
12:55 Understanding Client Needs and Bottlenecks
15:40 The Role of Video Marketing and AI
18:35 Overcoming Fear in Marketing and Sales
24:53 Navigating Client Relationships and Empowerment
27:43 Maximizing Marketing Efforts on a Budget
28:10 Understanding B2B vs B2C Dynamics
31:13 Leveraging LinkedIn for Business Growth
34:20 Target Audience and Service Offerings
37:32 The Importance of Authenticity in Business
41:51 Cultural Insights and Personal Anecdotes
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