Build a Community via BJJ // WWE, UFC, MMA, BJJ black belt, Frank Kerner

The BJJ and Biz Podcast: Precision Commissions and Submissions

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Build a Community via BJJ // WWE, UFC, MMA, BJJ black belt, Frank Kerner

Wes Schaeffer

Oct 03, 2025

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding

"Get drunk, get a loan, open an MMA gym." That's what Frank Kerner did!

From Frank:

"I own Lake Mohawk MMA and have a crazy story. I closed my old gym and was moving to a new location. Everything seemed to be ok and then a few days before the move, the city denied me because of a parking issue. I told my old landlord I was moving and couldn’t go back. Had to fight with the city for 6 months and eventually moved in. My wife also owns a food truck @tasteguatelicious. We can talk about opening businesses at the same time and the 18-hour workdays that are involved."

Takeaways

Frank Kerner shares his journey in martial arts and gym ownership.

Transitioning from kickboxing to Brazilian Jiu-Jitsu was a pivotal moment for Frank.

Opening a new gym presented numerous challenges, including location and community acceptance.

Marketing and community engagement are crucial for a successful gym.

Setbacks in business can lead to valuable lessons and resilience.

Humor plays an important role in the Jiu-Jitsu community.

Having a game plan is essential for effective training in Jiu-Jitsu.

Frank emphasizes the importance of adapting and overcoming challenges in business.

Building a community around the gym fosters loyalty and growth.

Frank's food truck venture showcases the intersection of passion and entrepreneurship.

Sound bites