The Secret Tool Nobody Uses For Success

The BJJ and Biz Podcast: Precision Commissions and Submissions

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The Secret Tool Nobody Uses For Success

Wes Schaeffer

Oct 07, 2025

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding

"It's okay to get bored."

"Repetition is the key to learning."

"Drillers are killers."

https://www.youtube.com/@doubleyourdojo

https://www.instagram.com/blackbeltbrenner1/

Matthew Brenner knows BJJ, karate, and how to double your school fast!

We get into various aspects of martial arts, including the importance of marketing strategies for martial arts schools, the significance of location, and creating a welcoming environment for students.

We share personal stories about our training experiences, the impact of jiu-jitsu on the body, and the challenges faced in competition.

Matthew emphasizes the value of a couple of key things that separate the good from the great, and we conclude with insights on self-defense and the importance of community in martial arts training.

Takeaways

Matthew's got engaged...at an airport?

How he is growing his online consulting business.

Key marketing strategies to get new students to martial arts schools.

The role location plays in the success of a martial arts school.

How to create a welcoming environment for student retention.

How to look at competitions for growth.

Why you need to drill.

Sound bites

"30 students in 60 days."

"You need to know the basics."

"I want to be a white belt again."