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Sales + Inbound Marketing + HubSpot

Get Reliable Data To Market and Scale With Sky Cassidy

Posted by Wes Schaeffer | Sep 4, 2019 4:00:00 AM

Get Small Data To Make Big Sales

Click here to download the episode. 



[ LISTEN NOW ON ITUNES ]

Sales Tips you'll learn today on The Sales Podcast...

  • "Small data" is his niche
  • He has direct contact information for businesses
  • He's essentially a list-provider (not a list broker)
  • Data-mining for their own lists
  • These are not opted-in lists
  • Opt-ins are not transferrable
  • Reputable ESPs will not let you email lists like this
  • Businesses cannot opt-out of phone calls                                                                                                                  
  • Direct mail is coming back
  • Technology/automation is muddying the water
  • Be direct in your prospecting
  • Ask for a sample to test list providers
  • He advises his clients on the very next step

Grow your business with professional development consulting and live training from Wes Schaeffer, The Sales Whisperer

  • He'll review their creatives to make sure their messaging is on point
  • His minimums helps him disqualify the cheap customers
  • He never works with someone who has never used a list
  • He offers email deliverability management
  • You have to take care of your customers
  • Sometimes that means cutting your losses even when they're wrong
  • Screen your potential vendors
  • Accountability is key to growing a sales team
  • How to grow today
    • Cold calling still works
    • Good website (SEO, PPC, Referrals, Podcast)
    • Events
  • Top Data Search
  • Ask about his scholarship for startups

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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P.S. Read this on "Why You Should Send Drunk Emails."

Grow your business with professional development consulting and live training from Wes Schaeffer, The Sales Whisperer
Grow your business with professional development consulting and live training from Wes Schaeffer, The Sales Whisperer

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