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~ whisper ~

Sales + Inbound Marketing + HubSpot

Get Reliable Data To Market and Scale With Sky Cassidy

Posted by Wes Schaeffer | September 04

Get Small Data To Make Big Sales

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • "Small data" is his niche
  • He has direct contact information for businesses
  • He's essentially a list-provider (not a list broker)
  • Data-mining for their own lists
  • These are not opted-in lists
  • Opt-ins are not transferrable
  • Reputable ESPs will not let you email lists like this
  • Businesses cannot opt-out of phone calls                                                                                                                  
  • Direct mail is coming back
  • Technology/automation is muddying the water
  • Be direct in your prospecting
  • Ask for a sample to test list providers
  • He advises his clients on the very next step


  • He'll review their creatives to make sure their messaging is on point
  • His minimums helps him disqualify the cheap customers
  • He never works with someone who has never used a list
  • He offers email deliverability management
  • You have to take care of your customers
  • Sometimes that means cutting your losses even when they're wrong
  • Screen your potential vendors
  • Accountability is key to growing a sales team
  • How to grow today
    • Cold calling still works
    • Good website (SEO, PPC, Referrals, Podcast)
    • Events
  • Top Data Search
  • Ask about his scholarship for startups

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales? Marketing? CRM?

Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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