Direct your digital presence to dominate
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- Don't get on a platform if you don't know how to use it
- Find out where your ideal prospects are via email polls, social media surveys, etc.
- Your personal brand is key
- Wear crazy glasses if you're an optometrist and go into the community
- Manage your digital presence
- It costs money to hire influencers but it can work
- Learn from the failure of the Fyre festival
- Get out of the office and engage with your ideal avatar
- Clean your office, including your restroom!
- Don't make this mistake on your website...making it all about you
- Needs SEO
- Needs your client success stories
- Needs and opt-in
- You need systems to scale
- Systems create success and success is sexy
- You need one throat to choke to build your presence
Links Mentioned In The Sales Podcast