"Social CRM Simplified. Turn Communities Into Customers."
Stream below or right-click here to download the episode.
What You'll Learn In This Episode of The CRM Sushi Podcast...
- Nimble is the Social CRM for businesses of all sizes
- There is no "best CRM"
- Relationships are critical to your business success
- Relationships are built by creating trust and intimacy
- Sales is service
- Follow up and follow-through
- Why people buy CRMs
- Business owners want to keep their fingers on the pulse and their hands around the necks of their salespeople
- Typical CRMs are at odds with the typical salesperson
- Traditional CRMs are reporting platforms. "Customer Reporting Management." They are all about command and control and it wastes the time of the salesperson.
- The whole point of getting a lead is so you can nurture that person until they are ready to speak with a salesperson who can make the sale.
- MailChimp to Marketo spread
- Most CRMs only contain what your salesreps put into them
- Most salesreps work for their CRM instead of the other way around
- Send one-to-one emails and collect the open, click, reply, non-reply
- Marketing automation, CRM, Sales Intelligence, Email Tracking, Sales Enablement
- Most CRMs are
- Too costly
- Too complex
- Too many tools
- Silos of information
- Too much focus on sales
- Service is the new sales
- Experience drives success
- Unified customer lifecycle platform that blends social, sales, and marketing
- Most people need just enough marketing automation to start the conversation
- #1 Rated in Value, ROI, Satisfaction and Ease of Use as well as Sales Intelligence
- > 100,000 subscribers in 6 years
- $25 gives you
- Sales intelligence
- Email tracking and templating
- The #1 reason for CRM failure
- We don't live just in our inbox anymore
- CRMs should build themselves
- Unify email, contact, and calendar
- Outlook and Google Apps don't do a good job with that
- Bring all three into one view to save time and energy
- Use that information anywhere you are browsing
- Build live profiles
- Synchronize Tasks between CRM and Office 365 or Google Apps for Business
- Relationships are "messy" and can cross channels
- You need a CRM to work across all of your social media platforms to work with you and work for you
- Put your contacts in the cloud, even if you're a solo salesperson
- How does Salesforce buying Relate.IQ compare to Nimble CRM?
- Who's the ideal customer for Nimble?
- 40 million Outlook users now get Nimble pre-loaded on Outlook mobile to get instant insight on prospects and customers
- Empower your customer-facing team members
- Are they an ESP (Email Service Provider)?
- How do they handle mobile?
- How do they integrate with Gmail?
- Do they have a Chrome extension? A Safari extension?
Catch Up on The Previous Episode of The CRM Sushi Podcast
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Links Mentioned In The CRM Sushi Podcast
- Demo Nimble CRM here (Use this link for a 30 day free trial vs a 14-day free trial)
- Follow Nimble on Twitter
- Take the Best CRM For Me survey here