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Have Wes Coach You For 90 Days

Why You Need To Build For The Next Recession, With Jonathan Slain

Posted by Wes Schaeffer | Oct 24, 2019 12:32:01 AM

Plan For The Worst To Get The Best

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Owned five gyms when the great recession hit
  • Was hiding under his desk to avoid his employees
  • Borrowed $250,000 from his mother-in-law to make payroll
  • Started the fitness business with his brother-in-law and sold to him in 2017
  • Was working 80-100 hours/week in investment banking
  • After grinding for two years he partnered with his brother-in-law to open a gym franchise
  • At 25 he had a staff of 25 and didn't know what to do
  • The franchise barely gave them an owner's manual
  • Don't marry the first girl you kiss

Eat Better, Sell More

  • Contractors got crushed in the great recession
  • Many of his clients are contractors
  • He started speaking to those with great recession-survival stories
  • Turned it into a more formal workbook
  • Motion beats meditation
  • Met his co-author 10 years ago via EO (Traction)
  • We usually need more life-planning than business-planning
    • Goal planning is critical
    • 16 hours with a blank legal pad at Starbucks!
  • Right now you can ask for an increase in your line of credit
  • Once we're in a recession your bank will want a personal guarantee and call in your LOC
  • If you lose your biggest client...you're in a recession
  • If you lose your top salespeople who go on to create a competitive...you're in a recession
  • If you get embezzled...you're in a recession
  • There are no quick-fixes
  • Dig in and do the work
  • Fight or flight vs. operate at our potential

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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