- The Business Fixer®
- Posts
- How To Recognize and Seize Opportunities To Grow, With Senders CEO, Benny Rubin
How To Recognize and Seize Opportunities To Grow, With Senders CEO, Benny Rubin
From playing music and living in Japan...to sending emails?
Professional Sales Tips you'll learn today on The Sales Podcast ...
Music major
Studied in Japan
Got interested in business and Japan when he was young
Played bass on tour during the 2008 financial crisis
Social media was really growing
He created a platform for artists in the West to connect with listeners in Japan via social media
Related episodes and posts
Start Your Free 12 Weeks To Peak™
He became a B2B salesman when he returned to Japan
Landed a meeting with an executive at Universal Media
Pulled his pricing out of his butt and landed his first client
Was fortunate to sell his business
Failed at his next venture, but he expanded his Rolodex
So he asked what they needed help with and it was cold email
For four years he dabbled in it
In 2020 he got serious about it
He got himself out of the way and brought in staff with strong technical skills
He has about 75 current clients
He’s not a lead-gen agency, he helps with the technical side of email deliverability
There have been a lot of phases in the realm of email
Google and Microsoft were very permissive of their email systems if you were a business client
Marketo, etc., weren’t too big into policing their customers
As email started to get abused, the big providers started clamping down
Outreach.io is a little sandbox for sales reps at larger companies to send emails
But sending emails from Outreach.io doesn’t affect your CRM email sending
Outreach.io has no IP addresses. They are just the interface.
Benny and Senders helps replace Google or Microsoft and will often create subdomains
Companies like Sendgrid would be used by Senders
Email is
Domains
IP Addresses
DNS Records
Everything else, i.e., text, copy, etc.
He’s more of a managed service provider
He found a need and filled it
Email is baked into the fabric of the internet.
He charges a lot of money to ensure he works with reputable companies
When clients notice their deliverability is suffering they start looking for Senders
Others notice that as they scale their emails, then their deliverability suffers
Maybe they find email-warming software or tools like Outreach.io or they are told to switch from Google to Microsoft, etc.
Transitioning can be quick but most of his clients stay with him for many months
Could be $1,800/mo to $2,500/mo
Go easy with your value propositions in your cold email
Under-promise and over-deliver
Address their objections before they creep up
Think deeply about your prospects
“The Bozo Switch” is when you generally agree with someone, but then they say something stupid, so you know they are a bozo
Old dawgs can help you in business because we can see things you may not see due to inexperience
Sales Growth Tools Mentioned In The Sales Podcast
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
GUEST INFO:
Guest Site: https://www.senders.co
PODCAST INFO:
SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast
Support on Patreon: https://www.patreon.com/TheWes
Twitter: https://twitter.com/saleswhisperer
Instagram: https://instagram.com/saleswhisperer
Reply