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Dr. Tony Alessandra, The Doctor of DISC

Read your prospects to sell how they want to buy

Stream below or right click here to download the episode. 



DISC Personality Tips you'll learn in The Sales Podcast...

  • DISC and many other assessments
  • Four basic patterns of behavior
    • Dominant
    • Interacting / Influencing
    • Steady / Amiable / Relator
    • Conscientiousness / Cautious / More of a thinker or analytical type
  • Personal development, team building, leadership development, sales effectiveness, selection of job hires/new-hire candidates, etc.
  • DISC Fitness System at Assessments 24x7
    • Benchmark: 
      • The job
      • The ideal candidate
      • What you're shooting for in a new hire
    • Match candidates against the benchmark

Know yourself to grow sales with Steven Sisler on The Sales Podcast.


  • There is a simplicity and practicality in DISC
  • Other tools like MBTI are great for internal assessments but it can be confusing and often needs an expert to interpret them
  • DISC gives you two basic scores
    • Personal
    • Adapted: how I behave when I'm with others and have to change my pattern to reduce conflict
  • Carl Yung in 1927 wrote "Psychological Types"
  • "The Emotions of Normal People"
  • "Professor Marston and the Wonder Women"
  • Look at characters in the public domain to understand how to identify and anchor the concept of DISC profiles in sales
    • "The Odd Couple" was a classic with only two characters who clashed between "I" and "C"
    • "Seinfeld"
      • Jerry - "S"
      • Elaine - "D" and some "I"
    • Famous people can fall out of favor so he doesn't use them any longer in his books and training
    • So use historical characters who are dead with no baggage
  • In sales get the customer talking more than you with open-ended questions
    • Make two either-or decisions as they talk
      1. Are they more open or guarded?
      2. Are they more direct or indirect?
    • Direct but guarded = D
    • Direct but open = I
    • Indirect and open = S
    • Indirect and guarded = C
    • If they're open then start with more chit-chat
    • If they're guarded then get to the point
    • If they're direct then move faster
    • If they're indirect then move slower

Read people like a book, Bill Stierle on The Sales Podcast


  • He sold door-to-door during the summers in New Jersey while in college
    • He had a 3-ring binder and flipped through it
    • He wouldn't pick up the hint when people wanted to slow down or speed up
  • How to handle a High D
    • It's a bit difficult
    • They want to run the show
    • If you butt heads it could be the end
  • How to handle High S's and C's (indirect and slower-paced)
    • Information-driven (C more so)
    • The S likes to get others involved while the C may make the decision on their own 
    • Go in prepared
    • Understand their needs
    • Give them options
    • Give them data and documentation
    • The "Cs" want to sleep on it
    • Clarify with them "Do you have all the information you need to make a decision?"
    • Have an agenda and cover it with them upfront
    • Don't wing it
    • Admit when you don't know
  • Task-oriented: D & C
    • C's are slower and like data more
    • D's are risk-takers
    • C's want all the options
    • D's want a couple of options
  • Relation-oriented: I & S
  • S vs C
    • Both procrastinate
    • S's procrastinate getting started
    • C's procrastinate finishing
  • The three V's
    • Verbal
    • Vocal
    • Visual
  • Take his Sales IQ assessment—48 questions

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast