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~ whisper ~

Sales + Inbound Marketing + HubSpot

Learn How To Make Irrational People Buy, With Todd Caponi

Posted by Wes Schaeffer | April 02

Honesty really is the best policy to make more sales 

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Sales Tips you'll learn today on The Sales Podcast...

  • He was the CRO of Power Reviews
  • Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
  • Dove into neuroscience to understand this finding
  • Transparency sells better than perfection
  • Was on the ExactTarget team during the acquisition by Salesforce
  • Everything is reviewed now
  • Lead with your flaws
  • You can overplay the transparency card
  • Be you. It's okay.
  • The Four Levers of Pricing
    • Volume
    • Speed of payment
    • Length of contract
    • Timing of purchase
  • Be personable, timely, and relevant
  • "Flawsome"—embrace your flaws

Related Articles:

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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