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Sales + Marketing + Technology + Personality Tests

Learn How To Make Irrational People Buy, With Todd Caponi

Posted by Wes Schaeffer | April 02

Honesty really is the best policy to make more sales 

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • He was the CRO of Power Reviews
  • Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
  • Dove into neuroscience to understand this finding
  • Transparency sells better than perfection
  • Was on the ExactTarget team during the acquisition by Salesforce
  • Everything is reviewed now
  • Lead with your flaws
  • You can overplay the transparency card
  • Be you. It's okay.
  • The Four Levers of Pricing
    • Volume
    • Speed of payment
    • Length of contract
    • Timing of purchase
  • Be personable, timely, and relevant
  • "Flawsome"—embrace your flaws

Related Articles:

Links Mentioned In The Sales Podcast

Listen To Previous Episodes of The Sales Podcast  

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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