<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

Have Wes Coach You For 90 Days

Learn How To Make Irrational People Buy, With Todd Caponi

Posted by Wes Schaeffer | Apr 2, 2019 8:46:21 AM

Honesty really is the best policy to make more sales 

Click here to download the episode. 



[ LISTEN NOW ON ITUNES ]

Sales Tips you'll learn today on The Sales Podcast...

  • He was the CRO of Power Reviews
  • Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
  • Dove into neuroscience to understand this finding
  • Transparency sells better than perfection
  • Was on the ExactTarget team during the acquisition by Salesforce
  • Everything is reviewed now
  • Lead with your flaws
  • You can overplay the transparency card
  • Be you. It's okay.
  • The Four Levers of Pricing
    • Volume
    • Speed of payment
    • Length of contract
    • Timing of purchase
  • Be personable, timely, and relevant
  • "Flawsome"—embrace your flaws

Related Articles:

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

Which CRM Is Right For You?

Use This Free Sales Calculator

Posts by Tag

See all