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Sales + Marketing + Technology

The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Become a Black Belt in Inbound Marketing With Stephan Kesting

Posted by Wes Schaeffer | April 24

Use video, social media, and discipline to grow your sales with inbound marketing

Stream below or right click here to download the episode. 


Sales Tips you'll learn in The Sales Podcast...

  • Martial arts since he was 12. 
  • Begged his mom when he 8 to do judo "since it's not fighting"
  • If you do what you love you'll still spend a lot of time and late nights building what you need but at least it's for you and you're the master of your own fate
  • He was sick and tired of fighting with his ex-wife about whether she should work or not
  • He had just started at the fire department and needed more money so he started an internet marketing business
  • He split the cost of a fitness product from Craig Valentine (@2002)
  • He regrets not building a list from the beginning
  • It's harder to build a list now and he thinks it's not quite as valuable
  • Any tactic can be used for good or evil
  • He gives a lot of great content
  • Email is an asset you can use to build other assets but it's tough to cross-promote social media platforms
  • Follows a basic rule to produce 2-3 YouTube videos per week along with podcasts
  • Learn to do your marketing yourself before you sub it out
  • Tim Ferriss hiring tip is to give your prospective new-hires some homework as part of their interview process
  • You won't make a lot of money on YouTube
    • He had over 500k views last month
    • It generated less than $900
  • He has an active blog with thousands of articles
  • A lot of people struggle with content
    • If you interact with your customers you're being given ideas for content
    • If one person has a question, 100 people have that question

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Grow your sales with Wes Schaeffer, The Sales Whisperer® and The Sales Podcast on iTunes

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:


Topics: The Sales Podcast, Podcast, Social Entrepreneurship, Inbound Marketing, Stephan Kesting

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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