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Become a Black Belt in Inbound Marketing With Stephan Kesting

Use video, social media, and discipline to grow your sales with inbound marketing

Stream below or right click here to download the episode. 


Sales Tips you'll learn in The Sales Podcast...

  • Martial arts since he was 12. 
  • Begged his mom when he 8 to do judo "since it's not fighting"
  • If you do what you love you'll still spend a lot of time and late nights building what you need but at least it's for you and you're the master of your own fate
  • He was sick and tired of fighting with his ex-wife about whether she should work or not
  • He had just started at the fire department and needed more money so he started an internet marketing business
  • He split the cost of a fitness product from Craig Valentine (@2002)
  • He regrets not building a list from the beginning
  • It's harder to build a list now and he thinks it's not quite as valuable
  • Any tactic can be used for good or evil
  • He gives a lot of great content
  • Email is an asset you can use to build other assets but it's tough to cross-promote social media platforms
  • Follows a basic rule to produce 2-3 YouTube videos per week along with podcasts
  • Learn to do your marketing yourself before you sub it out
  • Tim Ferriss hiring tip is to give your prospective new-hires some homework as part of their interview process
  • You won't make a lot of money on YouTube
    • He had over 500k views last month
    • It generated less than $900
  • He has an active blog with thousands of articles
  • A lot of people struggle with content
    • If you interact with your customers you're being given ideas for content
    • If one person has a question, 100 people have that question

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Links Mentioned In The Sales Podcast

Become One of The 5