About Rick Mulready
Rick runs "The Inside Social Media Podcast!" It's the show where you’ll learn secrets, insights and strategies from heads of social media from the most successful brands in the world. And, how you can grow your own business by modeling their success with little to no budget.
Rubber-Meets-The-Road Tip
Focus on where your audience is.
- Focus on one to a few platforms.
- Business owners are overwhelmed but you don’t have to be everywhere.
- You really should customize your content for each social media platform. Don't just create one post and blast it out with an aggregator.
How to figure out where you audience is...
- Ask. Survey them.
- Google Alerts and Mention.net. All have good search features so you can listen and then insert yourself.
- Be a human being online. Be sociable.
- Have a page and a profile on Facebook but be personal on your business page.
- Website custom audience. It’s a form of retargeting. Reach of free Fan Pages is going down so you will have to pay to play on Facebook.
- Just jump in and start learning. You control your budget.
- If you need to sell you need to leverage email marketing with social media.
- It’s harder to sell outright on Facebook.
Books Rick Recommends
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - Gary Vaynerchuk
- The Success Principles(TM): How to Get from Where You Are to Where You Want to Be - Jack Canfield
(Get A Free Audio Book)
Links Mentioned
- Check out The Facebook Advantage
- Visit Rick Mulready's home on the web
- Listen to "Inside Social Media"
- Listen to "The Art of Paid Traffic"
- Follow Rick Mulready on Twitter
If you liked this episode, please let Lisa and me know on Twitter.
Tools To Thrive
- Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:
- Make Every Sale
- Get ActiveCampaign For Just $9
- Hire The Best Keynote Speaker
- Infusionsoft Review
- HubSpot vs Infusionsoft
- Ontraport vs Infusionsoft
- Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
Now go sell something.
