Rick Mulready: How Big Companies Do Social Media
Apr 04, 2014
About Social Media Marketing Expert Rick Mulready
Social Media Marketing Tip
Focus on where your audience is.
- Focus on one to a few platforms.
- Business owners are overwhelmed, but you don’t have to be everywhere.
- You really should customize your content for each social media platform. Don't just create one post and blast it out with an aggregator.
How to figure out where your audience is...
- Ask. Survey them.
- Google Alerts and Mention.net. All have good search features so you can listen and then insert yourself.
- Be a human being online. Be sociable.
- Have a page and a profile on Facebook but be personal on your business page.
- Website custom audience. It’s a form of retargeting. The reach of free Fan Pages is going down, so you will have to pay to play on Facebook.
- Just jump in and start learning. You control your budget.
- If you need to sell, you need to leverage email marketing with social media.
- It’s harder to sell outright on Facebook.
Books Rick Recommends
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - Gary Vaynerchuk
- The Success Principles(TM): How to Get from Where You Are to Where You Want to Be - Jack Canfield
- Check out The Facebook Advantage
- Visit Rick Mulready's home on the web
- Listen to "Inside Social Media"
- Listen to "The Art of Paid Traffic"
- Follow Rick Mulready on Twitter
Sales Growth Tools Mentioned In The Sales Podcast
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo
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