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Sales Training + Inbound Marketing + HubSpot

Rick Mulready: How Big Companies Do Social Media

Posted by Wes Schaeffer | Apr 4, 2014 5:00:25 AM
About Rick Mulready
Rick runs "The Inside Social Media Podcast!" It's the show where you’ll learn secrets, insights and strategies from heads of social media from the most successful brands in the world. And, how you can grow your own business by modeling their success with little to no budget.

Rubber-Meets-The-Road Tip

Focus on where your audience is.

  • Focus on one to a few platforms. 
  • Business owners are overwhelmed but you don’t have to be everywhere.
  • You really should customize your content for each social media platform. Don't just create one post and blast it out with an aggregator.

How to figure out where you audience is...

  • Ask. Survey them.
  • Google Alerts and Mention.net. All have good search features so you can listen and then insert yourself.
  • Be a human being online. Be sociable.
  • Have a page and a profile on Facebook but be personal on your business page.
  • Website custom audience. It’s a form of retargeting. Reach of free Fan Pages is going down so you will have to pay to play on Facebook.
  • Just jump in and start learning. You control your budget.
  • If you need to sell you need to leverage email marketing with social media.
  • It’s harder to sell outright on Facebook.

Books Rick Recommends

(Get A Free Audio Book)

Links Mentioned

If you liked this episode, please let Lisa and me know on Twitter.

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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.

Topics: The Sales Podcast, Rick Mulready, Podcast, Social Media, Social Entrepreneurship

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

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