Rick Mulready: How Big Companies Do Social Media

Apr 04, 2014

Wes Schaeffer

The Sales Podcast Digital Marketing Entrepreneur

About Social Media Marketing Expert Rick Mulready

Rick runs "The Inside Social Media Podcast!"

It's the show where you’ll learn secrets, insights, and strategies from heads of social media from the most successful brands in the world.

And how you can grow your own business by modeling their success with little to no budget.

Focus on one to a few platforms.
Business owners are overwhelmed, but you don’t have to be everywhere.
You really should customize your content for each social media platform. Don't just create one post and blast it out with an aggregator.

Ask. Survey them.
Google Alerts and Mention.net. All have good search features so you can listen and then insert yourself.
Be a human being online. Be sociable.
Have a page and a profile on Facebook but be personal on your business page.
Website custom audience. It’s a form of retargeting. The reach of free Fan Pages is going down, so you will have to pay to play on Facebook.
Just jump in and start learning. You control your budget.
If you need to sell, you need to leverage email marketing with social media.
It’s harder to sell outright on Facebook.

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