<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

Whiskey, Women, and Watch Me! Meet Country Smooth Lori Carcich

Build an ROI-based business to remain profitable



Professional Sales Tips you'll learn today on The Sales Podcast...

  • Country Smooth Bourbon Whiskey founder
  • America's first female founder and CEO of bourbon whiskey started in 2015
  • Was not a whiskey drinker
  • Wanted to celebrate America
  • Wanted to create a smooth-tasting whiskey that women could drink neat
  • Her husband thought she was crazy
  • She had no experience in the distilled spirits world
  • Spent thousands of hours in 2015 getting this going
  • Distilled and aged in Indiana
  • Bottled in Nashville

Related episodes and posts

  • Had a business degree with an emphasis in accounting from Fullerton from 2002.
  • Her dad influenced her to learn accounting because knowing numbers is vital to running and growing a business.
  • She had a natural proclivity for marketing and creativity.
  • Accounting information systems was "terrible."
  • But the degree paid off.
  • Worked for a large CPA firm after interning with them.
  • The Enron scandal happened at that time, which helped her see how fraud could happen and how to test for that.
  • Had her first child in 2007, so she wanted to keep working, but not the crazy, hectic hours, so she started her own business as an outsourced controller and CFO.
  • Gave her flexibility.
  • Grew the practice up to 14 clients and two employees.
  • Scaled her hours as the kids grew.
  • Did that for 10 years.
  • Did more business development for her clients.
  • Entrepreneurs underestimate how much time and money it will take to break even.
  • Her #1 mistake was not bringing in an industry expert early on.
  • In 22 states already.


Join The Club

  • She endured a steep learning curve.
  • Her husband drank bourbon, her dad drank scotch, and she loved country music.
  • She and her husband invested in the LLC.
  • Five branches of the military are represented by the five stars.
  • We're fortunate to be Americans.
  • The formulation process took a while.
  • State-by-state licensing and each state requires a different distributor.
  • Dec 31, 2019, she was in five states, then COVID hit.
  • She was doing in-store tastings and concerts, etc.
  • Shifted to digital marketing for about six months.
  • Launched the small batch in 2021 and went after Instagram influencers.
This has been my best business decision by far."
  • Record sales for the last several years.
  • ROI-based business.
  • One metric is the manufacturing costs and percentage of marketing per bottle.
  • She is driving marketing costs down.


Grow your sales with the Gorillas of Growth.


Which CRM Is Right For You?

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months


  • Guest Site: https://www.countrysmooth.com
  • Guest Business Instagram: https://www.instagram.com/countrysmoothbourbonwhiskey/
  • Guest Instagram: https://www.instagram.com/lcarcich/
  • Guest LinkedIn: https://www.linkedin.com/in/lori-carcich-79b0a9b7/


SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast

Join 12 Weeks To Peak for free...but you probably won't finish...and you won't care.