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~ whisper ~

Sales + Inbound Marketing + HubSpot

The 7 Steps To Ethical Persuasion With Akbar Sheikh

Posted by Wes Schaeffer | November 06

How to stand out and make every sale in a noisy world of internet marketers  

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Sales Tips you'll learn today on The Sales Podcast...

  • Humans are inherently good people
  • Lack of training makes salespeople become scoundrels
  • Bots are tools but you must implement a personal touch
  • Become fanatical. Have conviction to grow.
  • Consumers are lucky right now. Marketers are forced to put out their best stuff up front.
  • Businesses are forced to serve.
  • Connect with your market. Create great content and connect.
  • He has always had a tech guy so he can work in his area of expertise.
  • Seven steps EPOP—Ethical Principals of Persuasion
    • Copy / Messaging
    • Authority
    • Scarcity
    • Likeability
    • Reciprocity (grossly under-utilized)
    • Tenacity
    • Social Proof
  • Fix those and you'll sell
  • Are webinars played out?
  • "I love it when it rains. It washes all the scum off the street."
  • Level up. Make sure everything that represents your brand is great.
  • To give more you must make more.
  • Do these three things
    • Get your mind right
    • Get a good coach
    • Implement

Related Articles:

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Podcast, Inbound Marketing, Akbar Sheikh

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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