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The 7 Steps To Ethical Persuasion With Akbar Sheikh

Posted by Wes Schaeffer | Nov 6, 2018 11:13:56 AM

How to stand out and make every sale in a noisy world of internet marketers  

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Sales Tips you'll learn today on The Sales Podcast...

  • Humans are inherently good people
  • Lack of training makes salespeople become scoundrels
  • Bots are tools but you must implement a personal touch
  • Become fanatical. Have conviction to grow.
  • Consumers are lucky right now. Marketers are forced to put out their best stuff up front.
  • Businesses are forced to serve.
  • Connect with your market. Create great content and connect.
  • He has always had a tech guy so he can work in his area of expertise.
  • Seven steps EPOP—Ethical Principals of Persuasion
    • Copy / Messaging
    • Authority
    • Scarcity
    • Likeability
    • Reciprocity (grossly under-utilized)
    • Tenacity
    • Social Proof
  • Fix those and you'll sell
  • Are webinars played out?
  • "I love it when it rains. It washes all the scum off the street."
  • Level up. Make sure everything that represents your brand is great.
  • To give more you must make more.
  • Do these three things
    • Get your mind right
    • Get a good coach
    • Implement

Related Articles:

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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