Know Your Numbers to Grow Your Numbers, With Kari Poppleton

If you can measure it, you can improve it

Wes Schaeffer
March 08, 2024

So many tools in digital businesses, so it’s hard to get all the key numbers in one place
Traffic, sales steps/pipelines/stages
Attribution is difficult when you’re trying to be omnipresent
It’s easy to get comfortable/complacent and don’t know where to look when things start to break
A lot of her clients weren’t/don’t track their key metrics

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