You're being used against yourself
Liars and tricksters and bullsh*tters, oh my!
When you're arrested, you're told that anything you say can and will be used against you in a court of law.
What marketers don't tell you is that anything they can make you think can and will be used to manipulate you into buying their crap, even if you don't want it, don't need it, and it's not in your best interest to buy it.
Chase Hughes gives this advice when you feel an ad tugging at your wallet strings:
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Ask yourself these three questions:
Would I want this if no one else would see it?
Did I even think that I needed this before this ad?
Is something about this ad making me feel that I am not enough?
Marketers make you think your desires are yours.
If you feel being pushed into a dopamine-driven decision, temporarily unplug your brain until a little later.
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Chase is a smart man.
Unfortunately, many marketers are smart men and women as well, but they have no scruples.
They are simply in the game to take your money.
They weaponize your fears, uncertainties, and doubts against you.
They sell you secrets and shortcuts and frameworks and roadmaps and plug-n-play scripts and convince you that if you fail with their material then something is wrong with YOU as they sell you on their carefully fabricated lifestyle recorded at rented mansions with borrowed sports cars in the garage and infinity pools spilling over into the ocean or downtown LA or some tropical forest or something.
This stuff works...for them.
Few admit they were taken.
Most believe that their failure is their own fault, so they "level up" into the next tier and the next and the next.
It's an elaborate Ponzi scheme of fake tans, fake teeth, fake other body parts, shaved chests, lots of tattoos, lots of gym sessions, and a lot of yelling at one another.
"RAISE YOUR VIBRATION TO 25X YOUR LIFE!"
"TAP INTO YOUR DIVINE RESONANCE TO ATTRACT ABUNDANCE!"
"TAKE YOUR TRAUMA FROM YOUR MOMMA, AND YOUR MOMMA TO THE BANK WITH THIS TRIPWIRE FUNNEL HACK YOU CAN LAUNCH FROM YOUR IPHONE!"
"USE THIS SOUND BOWL TO FILL POTS WITH GOLD IN THIS PLATINUM INNER SANCTUM WARRIOR CULT DEN OF LIARS...AHHH...LIONS."
They know being an entrepreneur is hard.
They know few have the systems and processes and offers and sequences and material in place to monetize their training.
So they beat you down, mock you, ridicule you, and beat you down until you cough up the dough because they know that people who feel inadequate are the easiest, most profitable marks.
It's time to put on the blinders, shove in the earplugs, turn off the news, stop the doom scrolling, pull on your work boots, and get to work.
This is how you inoculate yourself from the posers and pushers who pull money out of your wallet with your manipulated permission.
You know that fast money is only made by luck or lawlessness.
Real money. Stable money. Dependable money is made in silence. In the wee hours of the morning...in the dark of night...as you do the things nobody else is willing to do...until you get it right.
It may not always be fun or exciting or worth putting on Instagram, but it's honest and it's yours, and that can't be taken away from you. Ever.
As you chew on that, I'll be patiently waiting for you here...
https://ic.wesschaeffer.com
Market like you mean it.
Now go sell something.
~Wes