The Needed Things In Life Are Free
Or dang-near free...or you can stop wasting money and invest in what you need
Today’s post is sponsored by ActiveCampaign and Mindstudio.ai.
Amazon doesn’t fear Barnes and Noble. They both fear you visiting the library.
Republicans don’t fear Democrats. They both fear you visiting the library.
Apple doesn’t fear Microsoft. They both fear you looking at your family.
Coke doesn’t fear Pepsi. They both fear you drinking water.
Netflix doesn’t fear Paramount. They both fear you sleeping.
Pfizer doesn’t fear Moderna. They both fear you exercising.
Guys who train BJJ don’t fear anyone…because BJJ is the best! (Sorry…not sorry. I said what I said. Fight me!)
You have access to everything you need to be healthy, fit, strong, stable, secure, and even happy without spending a dime, or at least not spending more than you’re already pissing away on stupid stuff.
You don’t need five or ten streaming services.
You don’t need a cellular plan on your watch.
You don’t need to spend $15 a day at Starbucks.
You don’t need to spend $20 a day eating out at lunch.
You don’t need to spend $200/week at happy hour three nights a week.
You don’t need to spend $200/week eating out and hitting the bars with your friends every weekend.
You don’t need to hit every Amazon Prime sale.
You don’t need 15 of the 20 tech tools you’re paying for and not using, misusing, or barely using.
You don’t need to attend every webinar, order every “Free, just pay shipping” goo-roo book, and subscribe to every newsletter, community, and alert you run across.
You don’t need to be in 50 groups on LinkedIn.
You don’t need to be in 250 groups on Facebook.
You don’t need to make silly TikTok videos.
You don’t need to make silly voiceover reels on Instagram.
You don’t need a 13-step funnel.
You don’t need to start a podcast.
You don’t need to write a book.
You don’t need to start a YouTube channel.
📌 Free subscribers get regular tips and tactics, strategies and stories on getting better at BJJ and business. Paid subscribers receive not only the “what,” but the “how” to grow via PDFs, templates, videos, live Q&As, office hours, and a private group, valued at over $900. Plus, save 30% on the next 12 Weeks To Peak™ cohort or private:
You need to find a need and fill it.
You need to meet your prospects where they are.
You need to enter the conversations going on in the minds of your prospects.
You need to ask questions that your prospects cannot answer.
You need to listen to the questions your prospects ask.
You must listen to the answers your prospects give.
You must listen to learn, not to respond.
You must seek to understand, not be understood.
You need not take offense. (Just leave it on the ground where it belongs.)
You must not ascribe to malice what can be explained by incompetence, however…
You must not suffer fools.
You must realize that anonymity breeds impudence.
You must create more than you consume.
You must live within your means.
You must define what success means to you, and ignore the rest.
You must drink more water.
You must get more sleep.
You must have more blank time on your calendar.
You must read more novels.
You must watch more good movies.
You must get more sun.
You must eat more meat.
You do not need more vegetables or fiber.
You must write more.
You must think more.
You must learn to think better.
You must ignore the clanging gourds.
You must train more Jiu-Jitsu.
All but that last one is free, but if you drink coffee at home instead of at Starbucks, you can pay for your BJJ from your coffee allocation. You’re welcome.
Success in anything really is simple. It’s just not always easy, and it’s rarely sexy.
We all overestimate what we can do in a year and grossly underestimate what we can achieve in three to five years.
Find someone who has achieved and maintained success in the areas that interest you over years—decades even—in up and down markets, against weak and strong adversaries, when they felt like it and when they didn’t.
When you find that someone, work primarily with them until you pull all of their knowledge and wisdom out of their brains, then find your next coach/consultant/mentor.
Dabbling and multi-tasking and bouncing around doesn’t help you, it doesn’t help your coach, and it doesn’t help the community you seek to serve.
I know a guy who can help you with both your BJJ and your Biz. Hit me up if you wanna talk with him.
Market like you mean it.
Now go sell something.
~Wes
P.S. We’re gonna talk about your situation, your goals, and your perceived roadblocks.
I’m gonna help you get through them at no charge.
That may be all you need.
If you want or need more, we’ll talk about how 12 Weeks To Peak™ can help you.
It comes in two flavors:
Small groups of 12 or
1-on-1
Once you complete a 12 Weeks To Peak™ program, you can join The Whisper Dojo for ongoing coaching and support.
But 12 Weeks To Peak™ is hard work.
You won’t like me some days.
You might even hate me some days.
But at the end of the 12 weeks, you’ll love me because you’ll love the results, and you’ll love who you’ve become.
Hit me up if you’d like to discuss it.
Precision. Submissions. Commissions.