Like, ahh, golf and sales are like, so so so easy

I can't believe I have to tell you this...

The state of sales & business advice on the interwebs today told as a golf metaphor:

"Golf is so easy and stupidly simple. I can't believe I even have to tell you this:

  1. Hit your tee shot to the middle of the fairway 100 yards from the green.

  2. Hit your wedge to within two feet of the pin.

  3. Make a tap-in birdie.

  4. Bonus tip #1: Hit your approach shot right into the cup and make an eagle on every hole.

  5. Bonus tip #2 (I usually save this for my $100,000 elite mastermind members, and I'll probably take this down tonight, but I'll share it with you today): Hit your tee shot right into the cup and make an albatross or condor on every hole.

Don't say I'm not a giver.

These are my proven secrets for shooting 24-36 under on every round of golf I've ever played.

I'm so good that the PGA pays me to NOT compete on tour.

I have a few slots that just opened up in my jumpin'-jaguar-war-den-elite-lair-pinnacle-hard group. Apply now. You probably won't qualify (but we accept everyone who has the money), so apply now."

The reality is that everything in life is a duality, a dichotomy:

  1. Golf is simple. Just hit the ball with a descending, accelerating blow with a square clubface, and it'll go where you want it to go.

  2. Golf is hard. There is wind and rain and heat and uneven terrain and dog legs and divots and you're dealing with injuries and sickness and you're hard on yourself and can't get out of your own head, so the course you tore up yesterday tears you a new one today.

Sales/business success is simple:

  1. Find a need and fill it.

  2. Create your tagline/pitch/motto/slogan.

  • Spread your mission statement far and wide to stand out in a noisy space.

  • Create podcasts/videos/reports/guides/funnels with drip/nurture sequences.

  • Lead with value.

  • Play the long game.

  • Strike while the iron is hot.

  • Keep your offering updated and modern and stable and working and affordable.

  • Meet prospects where they are, uncover their pain, lead them on a journey, encourage them, and give them confidence, but don't pressure them, at least, not too much and not too often, but sometimes is okay.

  • Apply the right blend of paid ads, SEO, word-of-mouth, referrals, direct response marketing, AI, cold calls, door-knocking, trade shows, webinars, on-demand content, workshops, networking, pro bono work, and loss leaders.

  • Find, onboard, train, motivate, and retain top talent at every position.

  • Negotiate great deals with your vendors/suppliers.

Easy peasy, lemon squeezy.


Friday, despite 31 years of golfing, I got a lesson to tighten up my game.

Today, at 10 am Pacific, I'll sit in on training for professional speakers to tighten up my keynote speaking game.

Then, at 10:30 am Pacific, I'll work with a group of entrepreneurs, salespeople, and sales leaders to help them tighten up their game.

At noon, I'll work with my BJJ instructor for 90 minutes to improve my Jiu-Jitsu.

At 2:30, I'll work with the founder of a small business to help her grow.

If you'd like to see if I can help you, DM me or schedule some time here.

Market like you mean it.

Now go sell something.

The Business Fixer Stuff


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