Speeling is so overwheighted...
Attenshun to deetail is not two impotent
Example #613: To make any sale, you must make every sale. Learn how to spell your own name.
You can't make this crap up.
For over a decade, I've had an on-demand course called "Make Every Sale."
The premise is that any sale you ever make is comprised of a bunch of small sales, i.e., get them to open your email, click the link, schedule a demo, show up for the demo, request a proposal, sign the proposal, pay the P.O.
Thus, to make any sale, you must make every sale.
Today, a sales rep for a sales trainer sent me an email to be an affiliate for them during an upcoming product launch.
I noticed the spelling of the rep's name in the "From" section, and it was different from the signature. (Off by a letter.)
Yes, I'm a bit of an attention-to-detail freak. It was beaten into me over four years at the Air Force Academy and five years active duty and now 17+ years building sales and marketing automation tools where every little / and \ and { and ] and ( and : matter.
Anyway, this sales rep for this goo-roo sales coach couldn't spell their own name correctly, so what else might be off with their offer?
Small hinges swing big doors.
This company has a high-end CRM...they're paying for lists or paying for tools to scrape lists, another to enrich the contact card, another to send cold email, and they blow the sale by not spelling their own name correctly.
To make any sale, you must make every sale.
How you do anything is how you do everything.
Need a fresh set of eyes to review what you're building? Hit me up.
Market like you mean it.
Now go sell something.
P.S. I help you create reliable, proven processes for sales and marketing in 12 Weeks To Peak™. It’s private coaching/training/consulting for you and/or your team.
Interested?