Post like you're partying...
Not all parties—and social platforms—are created equally
I’m working with a good friend and long-time member of my Inner Circle on how he should be posting on social media.
He has been using Buffer and posting the same stuff, with URLs, to his main social platforms, which is better than nothing…but not by much.
Being from South Louisiana—GEAUX TIGERS!—and a veteran, let’s look at something near and dear to my heart—parties—as an analogy for your social posts.
With that in mind, I asked the FrapChapper to create the following to help you understand how to structure your social posts for maximum impact.
Enjoy…
Think of each social media platform like a type of party, and your tone, attire, and behavior better match the venue if you want to fit in (and not get kicked out).
1. LinkedIn: Business Networking Dinner Party
Think blazers, business cards, and polite laughs at mildly interesting anecdotes.
The conversation stays “professional” even when you know someone’s two martinis in.
Nobody admits they’re here to sell, but everyone’s here to sell.
Professional, achievement-focused, mildly self-promotional.
Articles, career wins, industry insights, B2B thought leadership. (I hate that term, but it’s appropriate sometimes.)
Share valuable expertise, success stories, and help others connect; no hard sells.
2. Facebook: Neighborhood Backyard BBQ
Kids running around, someone’s uncle is oversharing political opinions, and you’re stuck hearing about a neighbor’s dog surgery.
It’s a mix of family, old classmates, and people you can’t quite remember adding.
Perfect for casual updates, photo albums, and keeping tabs on who aged well.
Casual, personal, nostalgic.
Photos, family updates, group posts, event invites.
Be relatable, engage in groups, post shareable content for your niche.
3. Instagram: Trendy Rooftop Cocktail Hour
People dress to be seen.
No one’s eating the food — they’re photographing it.
Lighting is everything, and so is your outfit.
Everyone pretends it’s effortless, but it’s all staged.
Stylish, curated, aspirational.
High-quality photos, reels, stories.
Lean into visuals, trends, and storytelling; aesthetics matter.
4. X (formerly Twitter): Late-Night Dive Bar Debate
Loud, chaotic, and sometimes brilliant.
One corner is yelling about politics, another is quoting obscure memes, and somewhere, two strangers are falling in love over shared sarcasm.
Blink and the topic changes.
Fast, snarky, opinion-heavy.
Short takes, breaking news, memes, threads.
Join conversations quickly, use humor and clarity, own a niche.
5. TikTok: High-Energy Street Festival
Everyone’s dancing, lip-syncing, or doing something weird in public for clout.
You don’t need an invite — just start performing and see if a crowd gathers.
Blink and you’re in a completely different part of the event with a whole new trend.
Playful, experimental, creative.
Short-form video, music trends, challenges.
Jump on trends early, keep it authentic, show personality.
6. YouTube: University Lecture Hall Meets Variety Show
One moment you’re watching a 2-hour history documentary, the next it’s a guy teaching you to fix your sink.
The “performers” range from polished pros to a dude in his garage yelling into a webcam.
You might stay for 5 minutes or 5 hours.
Educational, entertaining, deep dives.
Long/short-form video, tutorials, storytelling.
Deliver consistent value; optimize titles/thumbnails.
7. Reddit: Massive Tailgate Party
Every tent is a different fandom, hobby, or conspiracy theory.
Some are friendly, others will boo you for asking a question they’ve answered 9,000 times.
There’s a weird mix of encyclopedic knowledge and bathroom humor.
Niche, passionate, rule-heavy.
AMA’s, long-form posts, deep discussions.
Find your subreddits, respect norms, give more than you take.
8. Snapchat: Afterparty in the Kitchen
It’s all about quick, unpolished, “you had to be there” moments.
Things disappear fast — which is part of the fun.
Half the people are wearing sweatpants, the other half are making questionable decisions.
Casual, fleeting, intimate.
Raw pics/short vids, filters, behind-the-scenes.
Keep it real, make it personal, use scarcity (disappearing content).
9. Pinterest: Craft Fair Meets Dream Wedding Expo
Pretty, curated, and aspirational.
It’s where you plan your best life (even if you never actually bake the cake or build the pergola).
The vibe is calm, organized, and aesthetically pleasing.
Aspirational, organized, calm.
Curated images, guides, infographics.
Solve problems visually, optimize for search, organize boards.
10. Threads: New Café Everyone’s Trying Out
The coffee’s fine, the conversations are casual, and everyone’s still figuring out if they’ll come back next week.
The crowd looks familiar because you’ve seen them at that dive bar (X), but here they’re a little friendlier.
Friendly, conversational, exploratory.
Short text, light visuals, trending topics.
Be approachable, experiment, keep it conversational.
So, sticking with the party analogy when planning your posts, your strategy gets simpler, but it’s still not always easy:
Dress for the party (match the tone)
Bring something to share (add value)
Don’t be the weirdo in the corner yelling about yourself (don’t spam)
***End of AI stuff.***
Yes, AI can make creating content easier, but so did the PC and word processors.
Just because AI can spit out some stuff, it doesn’t mean it has heart and soul and power and conviction.
It does you no good to persuade 100 people 10% of the way to do business with you.
You’ll become wildly successful when you get good at persuading 10 people 100% of the way.
Using tools like AI to build a framework is fine, even advisable, but if you get lazy, you’ll pay the price sooner rather than later.
Always remember there’s a human on the other end of the computer screen, and they have a pain that they’re willing to pay to make go away.
It’s your job to convince them you are familiar with both their pain and how to make it go away.
In the 12 Weeks To Peak™ program, I help you do this 1-on-1 for 12 weeks, and you’ll never be the same.
Hit me up if you’d like to discuss it.
Market like you mean it. Now go sell something.