Today’s post is sponsored by ActiveCampaign and Mindstudio.ai.
You’ve seen it in every RomCom…
Boy falls in love with girl…
Girl is not ready to fall in love…(They’re all getting over a toxic relationship with a narcissistic bad boy, so she’s just working on herself, but I digress.)
Boy plays it cool…
But boy is creative…
And boy is persistent…
And boy is determined…
So he bumps into her at the grocery store…
And he bumps into her at the coffee shop…
And he bumps into her at church…
Her friends notice…
Her friends tease her…
Her friends nudge her…
Boy continues showing up…
She agrees to meet for coffee…
She plays it cool…
But her heart skips a beat…
She agrees to meet for dinner…
She admits he’s different…
Courtship is salesmanship.
Dating is selling.
Selling is dating.
Selling is courting.
📌 Free subscribers get regular tips and tactics, strategies and stories on getting better at BJJ and business. Paid subscribers receive not only the “what,” but the “how” to grow via PDFs, templates, videos, live Q&As, office hours, and a private group, valued at over $900. Plus, save 30% on the next 12 Weeks To Peak™ cohort or private:
Unless your prospect is booking time on your website to meet with you, they are not thinking about you…they are not wanting to hear from you…they are not in the market…they think everything is just fine…or everything is such a shit show they have just given up hope and don’t have the time or energy to be let down again.
This is why you must go to them.
You must meet them where they are.
You must share facts they find interesting.
You must share stories they find compelling.
You must share insights they find surprising.
You must ask them questions they cannot answer.
You must pique their curiosity.
You must enter the conversation going on in their own minds.
You must prove you’re different by being different…every step along the way.
It’s why I say to make any sale, you must make every sale.
Every tall, dark, and handsome dude tells the love interest, “I’m not like the other guys. I’m different. I’ll respect you in the morning.”
Ugh.
But every salesperson with, like, a Valley Girl singsong voice, “dog dad” in their bio, and a 32-step playbook they bought from a transparent, authentic former SaaS AE who is now one with the universe tells everyone they can get on the phone, “I’d like to learn more about you and the issues you’re having…We’re not like the other guys…We have great support after the sale.”
How do you do that? Start by applying Earl Nightingale’s advice,
“Watch what everyone else does–do the opposite. The majority is always wrong.”
If you want tailored assistance, check out 12 Weeks To Peak™.
It’s just what the whisperer ordered.
Market like you mean it. Now go sell something.
~Wes
P.S. Want feedback from fellow closers? Drop your story in The War Room.