I lost $18,543,672.18 but...

There I was...

Standing in the front of my 300-foot yacht ripping through the Mediterranean like Leonardo DiCaprio with my arms raised up in victory, yelling,

"I'm king of the world!"

Little did I know my third wife was in cahoots with my fifth mistress and my fourth accountant to steal $18,543,672.18 from the Cayman account that was supposed to be a secret.

But I am the embodiment of the "Can-Do" attitude. (YOU have the Can-Don't attitude, but more on that later.)

So I got to work.

Since my accounts were frozen, I couldn't fly my helicopter to shore, so I took the jet ski into the nearest port and started cutting deals with everyone I saw, even though I didn't speak the language.

But I had my two Rolex® Daytonas—anybody who's anyone wears one on each wrist—my L.G.R. sunglasses—don't bother looking them up, peasant, you wouldn't understand—and of course, my charm, flowing hair, strong chin, and indomitable spirit.

I immediately got to work.

I bartered an air squat coaching lesson for fresh fish...fish for beer...beer for wine...wine for scotch...scotch for Hermes... Hermes for a presidential suite at the nicest hotel on the coast for a week.

(I almost had to trade my watch for the suite, but I winked at the desk manager, handed her the Hermes and my Snapchat and that's all it took. But don't try this at home. I'm a professional.)

Once established in the suite, I undressed, ran a bubble bath, fired up the GoPro, iPhone, and iPad—need multiple angles to project power and professionalism—and the nice lighting in their bathroom and the ocean view, I went live on all of my socials.

By making myself accessible, the money began pouring in.

I've been the top AE, top sales manager, top sales VP, top CRO, at over 146 companies since I was 16 years old.

I know stress, and I snack on it as my pre-workout, since it's not even filling enough to be a full meal.

Anyway, by over-promising, holding the frame, relentless negging, some shouting, a lot of shaming, more than a little old-school hard-closing, NLP, and future-pacing during this seven-day, carnivore, espresso, cold-plunge, and cocaine-fueled 100-hour week, I was back in the black.

I've pre-sold 1,000 seats at $3,000/mo for 36 months for a masterclass I may not produce.

But I will have my assistant give them access to my "vault" of past videos, a never-before-seen behind-the-scenes look at how I shave my body and tan to prep for my international speaking gigs.

I'll probably take pity on these chumps and go live once or twice a month so the peons can see me and ask a few questions, most of which I'll ignore, but I will have my VA plug them into AI to spit out an ebook that answers those questions, which I'll sell for another $10k each.

And I'll let a lucky few pay an extra $100k to join me on my private jet when I return to Europe so they can pick my brain and serve me surf 'n turf on the flight and see how I nap to recover and stay sharp

I did have to sell one of my watches to pay for the yacht docking and refueling, but I created synergy with the town's mayor, whose brother owned the slip, and now I'm the official mindset coach for the coast, which alone helped me recoup half of my losses.

This type of hustle and grind and creativity and vibrational mastery is why my team works for me for free and I never work more than an hour a week, and never more than 11 minutes at a time.

You want to be like me, and I don't blame you. You'll never be like me, but if you want me to blow smoke up your rear and lead you on until I tap out your bank account from my endless upsells on my "ascension ladder," post "LEGEND" in the comments where I'll let is fester and stew for a day to remind you who really is king of the world, then I'll have my VA turn on our AI to DM you my payment link with a countdown timer, false scarcity, and 37 upsells.

Cheers...Chump.

********

How'd this "zero to hero" story grab your attention?

In copywriting and marketing, we've been told to focus 80% of our time and effort on the headline, because that's what stops people in their tracks and gets them hooked.

Some call it a pattern interrupt or tripwire. Same same.

You know, as an experienced adult who's been around the block, gotten the scars and the t-shirt, that this story was probably too big, too bold, too brash, too horrible to be true...but your lizard brain is in control and before you knew it, you were clicking, scrolling, tilting your head, scrolling back up, then down again, then chuckling, then smirking as you realize this is not far enough from the reality of our online world today.

The I'm-not-a-goo-roo-goo-roos know how to pull our strings and yank our chains, and their lack of scruples coupled with gorilla-like grip strength (I won't say out loud how I think they got such strong grips...), ensure they will yank and tug and pull and jerk all day every and twice on Sunday.

Inoculate yourself from these carnival barkers.

Put in the work.

Surround yourself with people who are also putting in the work and supporting you as you do the same.

While there are always areas for improvement and new technologies that can boost your productivity and profitability, always focus on the human on the other end of the screen, across from you at the conference table, standing in front of your booth, etc.

Seek to serve...seek to solve problems...find a need and fill it...leave a little meat on the bone...and you'll always land on your feet and be a welcomed guest at every table.

Know where one such place is? My stupid-affordable Inner Circle.

Market like you mean it.

Now go sell something.

~Wes

P.S. If you'd rather hit things hard for a day, then get 90 days of support implementing, then 50% off any renewals, check out my Best Day Ever.