Cold email is great for prospecting...
Until it blows up in your face
You're killing your sales with too much automation.
This guy sent an almost-interesting email...
It almost looked real…
It almost got me to engage with him…
But this ain't horseshoes or hand grenades...
Clue #1: used my full name in the salutation. Come on, man!
Clue #2: space after my last name before the comma. (Not a big deal, but if someone is paying attention, they know you are not.)
Clue #3: screwed up his timing and sent me the same email four times within four minutes. (Nothing says "I'm a d!psh!t wasting money on tools I can't use in a weak effort to trick people into talking to me" like that.)
Clue #4: sent the emails at an ungodly hour (3:47 am)
Now he's marked as spam and blocked. "NOT TODAY, SATAN! NOT TODAY!"
As Moses or Lincoln or Mel Gibson or one of them once said...
"Hark, let it be known that in the coming age of artifice and automaton, when machines of cunning design perform the labours of men, a singular truth shall prevail: The merchant who dedicates his own self, lending a personal touch and earnest ear to his patrons, shall cultivate a bond that no artifice can replicate. This human grace, a currency of the soul, shall grant him a most formidable and enduring advantage in the marketplace, for whilst the gears of industry may turn, it is the warmth of the human heart that truly captures loyalty and commands fortune, now and in the ages yet to come."
In other words, try being a f*cking human for a week or two and see how that works out, huh?
Please.
Like, pretty f*cking please, Bruh!
Market like you mean it.
Now go sell something.
Need some help? DM me. I really do want to help you, and I can, and I guarantee I can, but you gotta detox from 99% of the bullshittery you're seeing out there.
P.S. I help you create reliable, proven processes for sales and marketing in 12 Weeks To Peak™. It’s private coaching/training/consulting for you and/or your team.
Interested?