"The Next Stage" is the theme of the TedX Temecula held November 16th, 2013.
As a salesman, marketer and trainer of such, I've been asked to not only present but to "close" the day's session. (Gotta love it when a plan comes together.)
So my talk will be "The Next Stage In Successful Selling." (Unique. I know. No applause. Just throw money.)
It'll go something like this...
The farther back you can look, the farther forward you are likely to see."~Winston Churchill
Those who don't know history are doomed to repeat it.”~Edmund Burke
So how far back can we track the importance of selling? Of persuasion? Of word-of-mouth influence? Of community?
How about from the very beginning? By Chapter three of the first book of the Bible we see the story of the serpent influencing Adam and Eve.
The serpent sold Eve on eating the apple. (Maybe if she had Yelp on her iPhone back then she would've seen all of the one star reviews on that apple and the poor service from the serpent but, alas, it was not yet invented.) Eve then sold Adam on eating the apple. (Adam then blamed Eve for everything, but that's a subject for another talk.)
If you're not a Bible or Adam and Eve fan let's jump ahead to 1772 B.C. to look at the Code of Hammurabi, a monument of Babylonian law. Nearly half of it dealt with matters of contract, i.e., selling, which tells us how important community and honest agreements were to a strong, stable society.