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Prospect On LinkedIn Better With Linkdra: The CRM Sushi Podcast

Posted by Wes Schaeffer | Dec 2, 2020 4:00:00 PM
  • Not quite the "voodoo" of Custom Audiences
  • Started because as a startup he was low on funds and low on lead lists
  • Be selective with your lead generation and outreach
  • Create your Buyer Personas
  • Your product roadmap, etc. flows from that
  • You're usually targeting smaller businesses that may be hard to identify
  • Buy a list or run ads...both can be expensive
  • LinkedIn gives you a great starting point, but you still have to do the search
  • 10x your B2B lead generation
Which CRM Is Right For You?
  • No need to run ads
  • All search engines help you search "the world," but Linkdra helps you search just LinkedIn
  • Targeted search to directly reach your ideal prospects
  • Go from cold to warm leads by activating your LinkedIn
  • Use their Live Search for LinkedIn
  • Easy prospecting with LinkedIn
    • Search Deep
    • Connect to Convert
    • Action Connects
  • Safe by Design
    • No plugins
    • No extensions
    • Use your regular browser
  • Get 4x more responses with preview cards
    • Setup Card
    • Share Link
  • Fill your CRM automatically
  • Built for Teams
    • No repeats or duplicates
    • Library of common personalized templates
    • Progressive access rights
    • Central contacts database
  • Search public indexes to avoid being throttled by LinkedIn
  • The downside is that the data is not as fresh as if you hit LinkedIn directly and you'll get a subset of the full data
  • Put speed on your side but stay human to get best results
  • Use smart assistants vs. 100% automation
  • Six steps to lead generation
    • Define your target customer persona
    • Setup requirements (location, roles, keywords, organizations)
      • Sales Navigator defaults to larger companies
      • Linkdra helps you find key prospects at smaller companies
    • Run search by requirement
    • Score results, filter for best matches
    • Send connection request with a killer message (this is the first time you engage with LinkedIn)
    • On connect, share a warm thank you note
  • Extensions are easy to detect and shut down by LinkedIn
  • Workbench
    • Search: smarter automation
      • Automated boolean
      • Search, score, sort in minutes
      • Saves your past searches to reuse or start fresh
    • Connect: at scale
      • Review results, score, filter
    • Engage: Stay in touch
  • Import data right into HubSpot or other CRM
  • URLD.in is in beta now to send images via messages
    • Includes UTM Tracking
  • Great for agencies and recruiters

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

Topics: Digital Marketing, CRM Sushi Podcast, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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