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Break Free From Suckville With Performance Coach, Dr Bhrett McCabe

Success leaves clues. Here's how to find them.



Performance Tips you'll learn today on The Sales Podcast...

  • Clinical Psychologist
  • Psychology of injury rehab
  • Sales support from a medical side
  • Opened his own practice
  • Performance expert
  • How to get the last 1% out of people
Join The Club
We're terrified of success."
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Never Split The Difference With Dr Mark Goulston on The Sales Podcast $466

Which CRM Is Right For You?


  • Priming the person to be ready for change
  • People always resist at first
  • Get people to buy into why they need to change
  • Find out what's important to them and listen genuinely
  • Create dissonance
    • Popcorn kerneling (stuck in the back of your teeth so you remember me)
    • Challenge them indirectly
    • Prime the prospect to pay attention to their pain
  • People take a while to open up
  • There is always something back there
  • We're afraid of opening-up
  • We know if we open up we'll have to work on fixing it
  • We think we won't be good enough
  • We think we're coming for help for an "issue" vs. our character
  • You need to see the big picture
  • You're running your own race
  • It's tough to admit "I'm a work in progress"
  • Meet them where they are
  • Take your time to get them to open up
  • We're all in sales all the time
  • Sports coaches have to sell every day (they should immediately hire a PR expert)
  • We're always falling short of our dreams and what we think we can get to
  • But you're getting better every day, so stop being so hard on yourself
  • Life's not fair
  • Not all good people win
  • Not all assholes lose
  • See your struggles and opportunities for what they are and change what you can
  • "Iron Chef" and "Chopped" say "figure it out"
  • Nick Saban connects psychologically with each player as they require
  • He innovates
  • It's all selling and PR
  • Nick Saban was an early adopter of the psychological aspect of sports
  • You can't change people
  • Change yourself
  • Be coachable
  • Want to get ahead
  • Be willing to do what needs to be done and admit you don't have all the answers
  • Nick Saban leads from the front
  • Be expansive
  • The best leaders will have some anxiety/comfort for bringing in the best
  • It's our own insecurities that lead us to throttle our brightest people or to seek all the credit
  • Three levels
    • Present
    • Answer
    • Converse
  • Great people journal every day
  • Don't let your emotion of today guide you
  • Detect trends
  • Follow the greats
  • Success leaves clues

Sales Growth Tools Mentioned In The Sales Podcast

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