Be a Person of Persuasion
To POP means you are a
- Person of Persuasion
- Producer of Persuasion
- Persuader of Profts
- Prolific Persuader
"Closing" is so yesterday.
Persuading is the way to grow your business now.
"Wes, How do I persuade in my line of work?"
Frequently and with multi-media.
When I ask clients that come to me "what makes you different, unique, special, better than your competition" I usually hear things like
- "We provide great service."
- "We are accountable."
- "We are honest."
- "We are trustworthy."
- Dave Lakhani, Persuasion Expert: Be Bold. Speak Your Truth
- Persuasive Techniques: To Get What You Want Offer Value First
- The Secret Persuasion Techniques to Making People Like You
That is fine and dandy, however, it cannot be proven until long after the prospect chooses to do business with you.
If you are, indeed, different, prove it up front by acting differently.
You do that by offering great value up front, often for free. You do that with some type of autoresponder that communicates immediately, relevantly and frequently.
You do that with a membership site that protects your valuable, premium content. You exchange that valuable information for the valuable contact information of the prospect. (Since he who has the biggest list wins is the #1 rule of marketing, that's a good exchange.)
You do that by being patient, transparent and educational, which is impossible without a detailed marketing and sales process that is automated.
This all takes work.
It takes work to analyze your system.
It takes work to map it out.
It takes work to implement it and test it and verify and measure it and update it.
It takes work to write great headlines, deliver relevant messages and strong calls to action.
It also takes work to worry about where your next lead or sale will come from.
It takes work to refund money to unhappy clients and respond to social media attacks.
Building a thriving business is work but it's worth it.
Do you have what it takes to become a POPer?
I think so.
If you need a little help in any of these areas—growing sales, delivering a pithier pitch, delivering automated direct mail, or automating it all—please jump in with both feet and take advantage of the programs I offer at these links.
If you need more help growing your sales, consider the following resources:
Or just contact me and we'll set a time to speak.