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Autoklose Sales Engagement Platform on The CRM Sushi Podcast

Posted by Wes Schaeffer | Mar 5, 2020 11:54:41 PM

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What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Sales engagement with a B2B database rolled into one platform
  • All data is B2B email
  • Helps you find great leads
  • 44% of salespeople only follow-up once
  • Autoklose helps you automate your follow-up with qualified leads
  • InfoUSA or Discover.org
  • Connects to your own ESP—GMail, Outlook—and sends on your behalf
  • 150-250 per day is his recommended sweet spot for outreach
  • They allow up to 500 per day
  • Run many different campaigns that run automatically and stops automatically when the prospect replies
  • Dashboard updates every 5 minutes
Which CRM Is Right For You?
  • Four simple steps to launch a Campaign
  • He includes weekends when he's reaching out to C-Level executives but not managers
  • Cold outreach cadence of 3-4 days is good in the beginning
  • Scans email for SPAM content
  • Embed video with Vidyard
  • Sequence stops when actions are taken
  • A/B split test
  • Everything is BCC'd back to your CRM so it's tracked
  • Send short emails of 50-75 words
  • Personalization is key
  • They are Google-approved by passing an expensive Google audit
  • Building cadences for every industry (free tool)
  • Offers content and cadence building as a service
  • On-boarding and training now part of all new accounts
  • Free support
  • 14-day free trial

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

 

Topics: Digital Marketing, CRM Sushi Podcast, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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