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The Sales Podcast Books

Hosted by Wes Schaeffer, The Sales Whisperer®

Best Sales Books

Best Sales Books includes SEO For Growth by John Jantsch and Phil Singleton SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

From Episode 308, Phil Singleton

John Jantsch, Phil Singleton

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Best Sales Books includes The Art of SEO by Phil Singleton The Art of SEO: Mastering Search Engine Optimization

From Episode 308, Phil Singleton

Eric Enge, Stephan Spencer, Jessie Stricchiola

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.

Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Best Sales Books includes The Presentation Secrets of Steve Jobs by Carmine Gallo The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

From Episode 307, Corey Poirier

Carmine Gallo

Updated to include Steve Jobs's iPad and iPad2 launch presentations

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

Best Sales Books includes Book Yourself Solid by Michael Port Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

From Episode 307, Corey Poirier

Michael Port

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

Best Sales Books includes Money Talks by Alan Weiss Money Talks: How to Make a Million As A Speaker

From Episode 307, Corey Poirier

Alan Weiss

Alan Weiss used to give speeches for free. Now his income from professional speaking and its spinoffs totals more than $1,000,000. In Money Talks, he shows you how to follow him up the steps to the very best - and best - paid-platforms!
It's simpler than you think. Through stories, anecdotes, and pointers from his own experience, internationally-known speaker Alan Weiss shows you how you can succeed in today's booming market for public speakers.

Best Sales Books includes Speak and Grow Rich Speak and Grow Rich

From Episode 307, Corey Poirier

Dottie Walters & Lilly Walters

The "bible" of the professional speaking industry, including ideas on how to pick strong topics for speeches, guidelines for setting fees, how to book oneself, and more. Sample worksheets and agreements to customize are also included.

Best Sales Books includes Pitch Anything by Oren Klaff Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

From Episode 142

Oren Klaff

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art - it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Best Sales Books includes Take Command by Kelly Perdew Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump

From Episode 13

Kelly Perdew

The winner of "The Apprentice 2" and former US Army Intelligence Officer and Airborne Ranger identifies the principles he learned in the military that led to his success in business and on the hit NBC show. He also interviews business luminaries who talk about their military experiences.

Best Sales Books includes Escape From Cubicle Nation by Pamela Slim Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

From Episode 12

Pamela Slim

Inspired by reader submissions to her blog Escape from Cubicle Nation Slim provides everything one needs to consider before making the decision to become self employed from the nuts and bolts of starting a business to a full discussion of the emotional issues involved Millions of people hate their jobs and would love to start a small business. Very few actually try because the process feels as scary as jumping off a cliff.

No matter how boring or stressful a job might be it s hard to give up the salary and benefits. But for some taking that leap can be the smartest happiest decision of a lifetime. Pamela Slim a former corporate training manager left her office job twelve years ago to go solo and has enjoyed every bit of it In her groundbreaking book based on her popular blog Escape from Cubicle. 

Best Sales Books includes Facebook Marketing For Dummies by Amy Porterfield Facebook Marketing All-in-One For Dummies

From Episode 11

Amy Porterfield

Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Best Sales Books includes The Memory System by Bob Burg The Memory System

From Episode 10

Bob Burg

"My son, a very talented product designer, was confiding in me that he "couldn't remember anything," when I remembered I had Bob's book on my shelf. (It had been collecting dust since I bought it in 1992. I'd think occasionally about reading it, but then I'd forget to actually pick it up!) Anyway, I started reading in preparation for giving it to my son and was amazed that I could pick up Bob's suggestions immediately and actually remember numbers, lists, names. I would recommend this quick-read book to anyone trying to hang on to their memory in the Google era."

Best Sales Books includes The Last Prospecting Guide You'll Ever Need by Bob Burg The Last Prospecting Guide You'll Ever Need: Direct Sales Edition

From Episode 10

Bob Burg

Do you have all of the prospects you need?

Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need by your side, you will learn exactly how to cultivate all of the business prospects you could ever want.

Best Sales Books includes The Art of Persuasion by Bob Burg The Art of Persuasion: Winning Without Intimidation

From Episode 10

Bob Burg

What if you could get what you want... when you want it...and from whomever has it?

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

Best Sales Books includes Go-Givers Sell More by Bob Burg Go-Givers Sell More

From Episode 10

Bob Burg

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. 

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. 

Best Sales Books includes Adversarties into Allies by Bob Burg Adversaries into Allies: Master the Art of Ultimate Influence

From Episode 10

Bob Burg

The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influential

Faced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way.

Best Sales Books includes The Go-Giver Leader by Bob Burg The Go-Giver Leader: A Little Story About What Matters Most in Business

From Episode 10

Bob Burg

 “I met last week with your leaders,” Ben began. “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben, he told himself. Take control. He looked around the conference room. Take, take, take. Was that really what he was here to do?
With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally published as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision. 

Best Sales Books includes The Go-Giver by Bob Burg The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea

From Episode 10

Bob Burg

First published in 2007, The Go-Giver has become a classic business parable. It tells the story of an ambitious young man named Joe who yearns for success. Joe, a true go-getter, is starting to feel as though his goals are getting further and further away. So he enlists the help of a legendary consultant referred to by his devotees simply as the Chairman. Over the course of a week, Joe learns the Five Laws of Stratospheric Success and how to open himself up to the power of giving, Once Joe shifts his focus from getting to giving, and starts putting the interests of others first, he begins to experience unexpected returns.Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb "Give and you shall receive."

Best Sales Books includes Endless Referrals by Bob Burg Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition

From Episode 10

Bob Burg

The definitive guide to turning casual contacts into solid sales opportunities

 In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."

            --Tom Hopkins, author of How to Master the Art of Selling and guest on session 115 of The Sales Podcast

Best Sales Books includes Fundraising Rocket by Casey Graham Fundraising Rocket: How Anybody Can Raise Money For Anything

From Episode 9

Casey Graham

Learn how to own your vision and overcome your fears and objections to raising money.

Fundraising is hard.

Most of us don't even know where to start. The idea of asking for money makes us uncomfortable. Or we become so overwhelmed with all that we could do that we end up doing nothing. Popular books on the subject present complicated strategies that you need a finance degree to decipher. And even if we could figure it out, their methods aren't a fit for the scale of our project. The problem is that we have a dream that needs funding.

We have a vision.

We have a worthy cause.

And in order to meet our goals or help those in need, we have to piece together a fundraising strategy that works.

Best Sales Books includes Funded and Free by Casey Graham Funded And Free

From Episode 9

Joseph Sangl, Casey Graham

This book is for every church leader who is looking to generate more money for ministry. One of the most common questions asked by pastors when God provides the next step for their church is, 'How in the world are we going to pay for that?' This book was designed to help leaders learn key principles and assist in their implementation. The vision is challenging and expensive. It is essential to clearly understand and apply the biblical principles provided in His Word.

Best Sales Books includes Believe Bigger by Marshawn Evans Daniels Believe Bigger: Discover the Path to Your Life Purpose

From Episode 8

Marshawn Evans, JD

Believe Bigger is about resilience, reclaiming your life, and how God uses rejection, hardship, and unexpected circumstances to awaken something greater within...if you’re willing to embrace disruption. You'll see her go from heartbroken and hitting rock bottom financially, to building a multi-million dollar faith-centered enterprise, and finding something super sweet along the way. Calling. Marshawn shares what it takes to turn pain into purpose and your mess into a larger message and life mission.

Make more inbound sales with Wes Schaeffer, The Sales Whisperer

Best Sales Books includes SKIRTS In The Boardroom by Marshawn Evans, JD. S.K.I.R.T.S in the Boardroom: A Woman's Survival Guide to Success in Business and Life

From Episode 8

Marshawn Evans, JD

If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.

Best Sales Books includes Accidental Magic by Roy Williams Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures

From Copywriting 101 post

Roy H. Williams, The Wizard of Ads

Accidental Magic is really two books in one. At first glance, it’s a photo essay book. Striking black-and-white snapshots by amateur shutterbugs are interpreted by 106 graduates of Wizard Academy. These wordsmiths multiply the power of the images with the tools they picked up in class. Take a leisurely stroll through the pages and be entranced by remarkable photos and words that will pull you into other, magical worlds.

A most unusual business book – at once beautiful and practical.

Best Sales Books includes Secrets of Online Persuasion Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

From Episode 7

John-Paul Micek & Deborah Micek

Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover."" -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator

Best Sales Book includes Cold Calling for Women by Wendy Weiss Cold Calling for Women: Opening Doors and Closing Sales

From Episode 6

Wendy Weiss:

Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.

Work with Wes to Make Every Sale in the professional sales training program.

Best Sales Book includes No Bullshit Social Media by Jason Falls and Erik Deckers No Bullshit Social Media

From Episode 2, recommended by D.J. Waldow

Jason Falls, Erik DeckersThe In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

  • Detailed techniques for increasing sales, profits, market share, and efficiency
  • Specific solutions for brand-building, customer service, R&D, and reputation management
  • Facts, statistics, real-world case studies, and rock-solid metrics

Stop hiding from social media—or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.

Best Sales Book includes Johnny Bunko by Daniel Pink The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need

From Episode 2, recommended by D.J. Waldow

Daniel PinkThere has never been a career guide like THE ADVENTURES OF JOHNNY BUNKO: THE LAST CAREER GUIDE YOU'LL EVER NEED. Told in manga it's the Japanese comic book format that has an international sensation, it's the fully illustrated story of a young Everyman just out of college who lands his first job. 

Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, THE ADVENTURES OF JOHNNY BUNKO is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

 Best Sales Book includes A Whole New Mind by Daniel Pink A Whole New Mind: Why Right-Brainers Will Rule the Future

From Episode 2, recommended by D.J. Waldow

Daniel Pink:The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.


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Best Sales Books includes To Sell Is Human by Daniel H Pink

To Sell Is Human: The Surprising Truth About Moving Others

From Episode 2, recommended by D.J. Waldow

Daniel Pink: From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.

Best Sales Books includes Brand Against The Machine  by John Michael Morgan

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

From Episode 2, recommended by D.J. Waldow

John Michael Morgan: The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine.

Best Sales Books includes The Rebel's Guide to Email Marketing by DJ Waldow

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)

From Episode 2

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!

Best Sales Books includes SOAR Selling by Marhnelle and David Hibbard

SOAR Selling: How To Get Through to Almost Anyone―the Proven Method for Reaching Decision Makers

From Episode 1

MARHNELLE and DAVID HIBBARD are cofounders of Dialexis. Prior to this, David spent 18 years in the commercial real estate industry. Marhnelle began her professional career as one of the few women in commercial real estate brokerage and commercial real estate development. Their clients include Cisco, Los Angeles Angels of Anaheim, Xerox, IBM, AT&T, Berlin Packaging, Oracle Dell, Vistage, and many more.

The Best Sales Books include Rainmaking Conversations by Mike Schultz and John E. Doerr>

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.

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Tabitha Day Philen, Owner, Inspired Bloggers University

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Angela Cody-Rouget, Founder, Major Organizers

Wes is an epic storyteller...who truly delivers powerful content...

John Lee Dumas of Entrepreneur On Fire loves Wes Schaeffer's Infusionsoft work

John Lee Dumas, Entrepreneur on Fire

Latest Podcast Episodes

Check out the latest episodes of The Sales Podcast and the CRM Sushi Podcast below!

Making Plans and Changing Plans To Grow Sales

Stream below or right click here to download this episode.  [ LISTEN NOW ON ITUNES ] Sales Tips you'll learn in The Sales Podcast... Review of Traffic and Conversion Summit Feedback from Social Media

How to Advertise on Snapchat (and Actually Make Money)

  Use This Simple CRM Without Reading The Manual Stream below or right click here to download the episode.   [ LISTEN NOW ON ITUNES ] What You'll Learn In This Episode of The CRM Sushi Podcast...

Believe Bigger With Marshawn Evans Daniels

Stream below or right click here to download the episode.  [ LISTEN NOW ON ITUNES ] Sales Tips you'll learn in The Sales Podcast... Attorney, former Miss America contestant Background in branding



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