I’m Wes Schaeffer, the founder of The Sales Whisperer®. Wherever you are in your sales, marketing, and/or entrepreneurial journey, this page can help you get the most out of not only this website, but all of my other sales growth resources, such as my podcast, books, CDs, private membership sites, resources, and more.
Selling: The Sales Whisperer® Definition
My sales mentor, Steve Clark, taught me years ago this four-point approach to selling:
Selling is a calling.
Serving is its purpose.
Questioning is the process.
A sale may be the solution.
However, just because something is a calling for you does not mean you are a natural at it. In fact, while some people may have an “aptitude” for selling, professional salespeople are MADE, NOT BORN.
Case in point: my first ever paying sales training client was an architect in San Diego that was going out on his own and needed to learn how to drum up more business. True story.
Marketing: The Sales Whisperer® Definition
I believe that marketing is just selling in print.
I believe what the immortal Howard Luck Gossage said about advertising:
Nobody reads ads. People read what interests them. Sometimes it’s an ad.
I believe that no one has a TRAFFIC problem and that everyone has a CONVERSION problem.
Traffic is easy to buy and measure, but until you know to whom you should be marketing, what they want and need, and until you answer why you are their best choice, you are—at best—being inefficient with your marketing dollars, and—at worst—flushing it down the toilet.
Once you can answer those questions, you’ll know where your prospects are hanging out and how to get their attention…and their money.
The Sales Whisperer® ABCDE Selling System
In the following video, I show exactly what a process-driven, automated sales and marketing system looks like. This is at the core of my profitable offline-online business and it’s what I help all of my clients implement to one degree or another, based on where they are in their professional career. If you’ve read “Good To Great,” “The E-Myth,” and/or “The 4-Hour Work Week,” you’ll recognize gems from each of them in this video. All of those books have contributed to the manner in which I build and run all of my businesses.
The 2-Part “Secret” To Sales Growth
You’re busy and tired and distracted so I’ll cut to the chase:
As soon as you stop “shooting from the hip” and map out how you win, your sales will grow.
As soon as you analyze what you do 2-3 times a day or 4-5 times per week and automate it, your sales will grow while you sleep.
Easy to say. Easy to figure out. Hard to implement and execute.
That’s where I come in.
Get The Weekly Whisper For Growth Ideas
Marketing is selling in print, and selling is like deep sea fishing. You want to set a lot of lines at different depths with different bait because while you can be pretty sure you know the general area of where the fish are, you can’t be exactly sure. So you stack the odds in your favor by giving yourself more opportunities to score a big catch.
That’s why, since 2006, I’ve created both free reports and recordings for you, my site visitor, but I also send The Weekly Whisper, for timely ideas and inspiration to help you grow your sales.
Neither of these resources are cheesy or pushy, and because you can opt-out at any time, I’d like to oh-so-charmingly invite you to subscribe below to this digital vault of sales-growth goodness. I promise you’ll like the information you receive.