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Sales + Inbound Marketing + HubSpot

Yaguara on The CRM Sushi Podcast

Posted by Wes Schaeffer | December 12

How modern teams use real-time data to set, measure, and meet goals


Take The CRM Quiz

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Sugarcane rum...
  • No trademark issues
  • Focused on e-commerce companies
  • Jonathan is a coder/developer at heart (Yes, a Geek!)
  • Background in medical coding for EHR (Electronic health records)
  • Started his first company right out of college
  • With his background in decision-support 
  • Like a fitness tracker for your business
  • Growth management
  • OKR—Objectives and Key Results
  • Qualitative goals
    • Be confident
    • Lose weight
    • Feel better
  • Key Results are the children
    • Lose 20 pounds
    • Have 6-pack abs
  • Set the right objectives
  • Measure them
  • They aggregate the tools companies use in traditional performance management
  • Most users aren't highly technical and most tools look at lagging indicators
  • Provides templates so you're measuring the right things
  • Focused on the mid-market
  • From 8 to 200+ companies in the last 7 months while in beta due to word of mouth
  • It's a strategic tool vs. a tactical tool
  • Read-only now

Watch Previous Episodes of The CRM Sushi Podcast

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Links Mentioned In The CRM Sushi Podcast

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Topics: Entrepreneur, Podcast, Lead generation, CRM Sushi Podcast

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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