Words Mean Things. Speak Clearly To Be Understood. Apr 04, 2017 Wes Schaeffer ABCDE Marketing Plan Storytelling Keap Infusionsoft CRM Share this blog post on Twitter Share this blog post on Facebook Share this blog post on LinkedIn Words Mean Things. Speak Clearly To Be Understood. Your high school English teacher was correct: Words mean things. We often hear that non-verbal communication is 90% of communication but that is only partly true. Non-verbal communication is relied upon when there is some degree of confusion as it relates to the verbal communication. Choose your words carefully, especially when blogging, sending emails, creating social media posts and press releases so people are not questioning if it was you Hoof Hearted in the winner's circle. Now go sell something.