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Wicked Reports on The CRM Sushi Podcast

Posted by Wes Schaeffer | Oct 25, 2017 2:22:56 PM

Find the TRUE ROI of your ads and marketing efforts

Stream below or right click here to download the episode. 


What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Scott Desgrosseilliers
  • What's your ROI on your ad spend?
  • Now he has 400+ customers in just two years
  • Make profitable, data-driven marketing decisions
  • Trust, understand, and interpret your data
  • Patent-pending sales-attribution and analytics platform and done-for-you data analysis
  • "The world does not need another pie chart."
  • He only shows verifiable data
  • Facebook offline conversions
    • The pixel didn't capture the sale
    • Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
  • WickedSmartz are produced from the Wicked Reports
  • Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
    1. First click | first opt-in | last click before a sale | Re-opt-in
    2. Ad platform measurement ignorance
    3. Pixel-based system inaccuracy
      1. Misses the most valuable customers: those who make multiple purchases
      2. Multiple devices
      3. Must program the "value" of a customer on every Thank You page
      4. Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup
      5. SMB staffing and expertise issues
  • Demo Key Points
    • See value of leads over time
      • "What should I do with this information?"
    • What are your best emails?
      • By revenue
      • By clicks
    • Potential ad targeting to make money
    • Areas you are losing money that need monitoring
    • Potential missed opportunities
    • Where did you find your best customers?
    • Sales by Days
    • Sales by Hour
  • Facebook Attribution is coming out now
    • 95%+ of customers are setup within 48 hours
    • Auto-track the ads for you
  • Moving towards auto-tracking emails
  • Integrates with:
    • Infusionsoft
    • Ontraport
    • HubSpot
    • Maropost
    • MailChimp
    • 1ShoppingCart
    • Facebook
    • PayPal
    • Limelight Networks
    • Acitonetics
    • Shopify
    • ActiveCampaign
    • CallRail
    • Klaviyo
  • Bid calculators
  • Key stats for your new demo is available
  • Facebook Markting Partner

Catch Up on Previous Episodes of The CRM Sushi Podcast

Support The Families of Our Fallen Navy SEALs Here

The Navy SEALs and their families need your help. Please donate to my Tampa Bay Frogman Swim here to benefit the Navy SEAL Foundation.

Links Mentioned In The CRM Sushi Podcast

What Did You Think About This Podcast?

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What did you think of this episode? Please let me know below.

Topics: Marketing Automation, CRM Sushi Podcast, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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