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Sales + Marketing + Technology

The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Wicked Reports on The CRM Sushi Podcast

Posted by Wes Schaeffer | October 25

Find the TRUE ROI of your ads and marketing efforts

Stream below or right click here to download the episode. 


What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Scott Desgrosseilliers
  • What's your ROI on your ad spend?
  • Now he has 400+ customers in just two years
  • Make profitable, data-driven marketing decisions
  • Trust, understand, and interpret your data
  • Patent-pending sales-attribution and analytics platform and done-for-you data analysis
  • "The world does not need another pie chart."
  • He only shows verifiable data
  • Facebook offline conversions
    • The pixel didn't capture the sale
    • Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
  • WickedSmartz are produced from the Wicked Reports
  • Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
    1. First click | first opt-in | last click before a sale | Re-opt-in
    2. Ad platform measurement ignorance
    3. Pixel-based system inaccuracy
      1. Misses the most valuable customers: those who make multiple purchases
      2. Multiple devices
      3. Must program the "value" of a customer on every Thank You page
      4. Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup
      5. SMB staffing and expertise issues
  • Demo Key Points
    • See value of leads over time
      • "What should I do with this information?"
    • What are your best emails?
      • By revenue
      • By clicks
    • Potential ad targeting to make money
    • Areas you are losing money that need monitoring
    • Potential missed opportunities
    • Where did you find your best customers?
    • Sales by Days
    • Sales by Hour
  • Facebook Attribution is coming out now
    • 95%+ of customers are setup within 48 hours
    • Auto-track the ads for you
  • Moving towards auto-tracking emails
  • Integrates with:
    • Infusionsoft
    • Ontraport
    • HubSpot
    • Maropost
    • MailChimp
    • 1ShoppingCart
    • Facebook
    • PayPal
    • Limelight Networks
    • Acitonetics
    • Shopify
    • ActiveCampaign
    • CallRail
    • Klaviyo
  • Bid calculators
  • Key stats for your new demo is available
  • Facebook Markting Partner

Catch Up on Previous Episodes of The CRM Sushi Podcast

Support The Families of Our Fallen Navy SEALs Here

The Navy SEALs and their families need your help. Please donate to my Tampa Bay Frogman Swim here to benefit the Navy SEAL Foundation.

Links Mentioned In The CRM Sushi Podcast

What Did You Think About This Podcast?

Please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think.

What did you think of this episode? Please let me know below.

Topics: Entrepreneur, Podcast, Social Entrepreneurship, Inbound Marketing, CRM Sushi Podcast, Wicked Reports

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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