"But Wes, there's the key phrase, 'personal decisions.' You see, I sell big widgets to Big Wigs at Big Companies. There are no personal decisions involved, which means I don't need to worry about what is personal selling. I'm business selling."
You don't think Trump and Hillary are getting personal as they try to sell themselves to the American public?
You don't think Steve Jobs was involved in personal selling when he said he'd "go thermonuclear war" on Google for their theft of the iPhone design?