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Leverage The Power of Storytelling, Ty Bennett

Posted by Wes Schaeffer | Oct 15, 2019 11:54:58 AM

Be More Human In Sales With Stories 

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Sales Tips you'll learn today on The Sales Podcast...

  • Started early studying business
  • Started a business with his brother at 21
  • Loved leading his teams
  • We're all in the people business
  • Your solutions address a struggle
  • Build stories around it
  • The more personal it is, the more powerful it is

Eat This To Sell More

  • The speed of business makes us rush
  • Give quick case studies and stories
  • You need to develop your storytelling skills
  • Keep your personality in business
  • Stories make you human
  • Our mind is wired to remember stories
  • He was struggling as a young entrepreneur and his friend recommended he record every presentation...and it was painful
  • What causes people to engage? Stories.
  • Spoke for free at first and got booked from someone in the audience
  • Companies struggle with differentiation and storytelling is key
  • Turnover and morale is an issue in many companies
  • Leaders need to create great environments
  • Perks help but we can control the relationships we build and the trust we establish
  • People want to know their voices are heard and they are cared about
  • You have to work on yourself and recognize how your leadership style impacts those on your team
  • If you have a crusade understand that taking sides can have its downside
  • Leadership requires effort
  • Pick your style and convey it
  • Leaders should be needed less often as they nurture their people
  • When to apply micro-management leadership
  • Hire for culture and train for skill
  • The hard part is un-learning bad skills and habits
  • Business is long-term so culture matters

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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