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Sales + Inbound Marketing + HubSpot

What You Must Do to Monetize Social Media Advertising, Traci Reuter

Posted by Wes Schaeffer | August 24

How To Advertise on Social Media Today 

Click here to download the episode. 



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Sales Tips you'll learn today on The Sales Podcast...

  • Runs nearly $4 million in ad spend
  • All businesses can benefit from Facebook advertising
  • She's not a big fan of LinkedIn ads
  • LinkedIn is good for old school outreach
  • You need to have a system to follow-up with your prospects

Get Unlimited Sales-Growth Help

  • Prospects are distracted due to the noise in the marketing world today
  • Are there too many ads?
  • Facebook is out of inventory
  • Ad costs are increasing
  • You need a strategy
  • Change your ads for the platform
  • People follow brands on Instagram
  • Emojis and hashtags make more sense on Instagram
  • Have great images on Instagram ads
  • Start with Instagram
  • You can run ads on Instagram without an Instagram account from Facebook
  • These platforms change almost daily
  • Data collection is priceless, so don't feel bad about investing in advertising that may not work exactly as you hoped
  • Spend some of your own money to learn
  • The 3 Pillars To Successful Social Ads
  • Tactics change but strategies don't

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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