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The Sales Whisperer Blog

Posts about:

Small Business Marketing

Create word-of-mouth marketing like McDonald's and other great brands, even if you're small.
How To Create Word of Mouth Marketing, Part 1

Since around 2002, I've been a fan, follower, and student of Roy H. Williams, The Wizard of Ads.

He's one of the

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But my business is different says every salesperson and entrepreneur.
But My Business Is Different

Allow me to share two stories to illustrate why you and your business are not, indeed, different, and why that's a good thing.

But My Business Is Different #1

This past week I met with two Private Consulting clients with successful businesses in totally unrelated industries.

One is going through a bit of a slump and logically wants to turn it around, while the other is on a meteoric rise and wants even greater growth.

Both wanted to meet to discuss

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