The farther backward you can look, the farther forward you can see." Winston Churchill The Great Recession of 2008 made businesses better, according to a study by Forbes Insights and the Association of Certified Public Accountants. It made them more in control and nimble enough to expand and contract resources in order to meet demand. But that was a decade ago (although the hangover hung around for many years after). However, this is one time that a hangover may be a good thing. Why? Because small businesses represent more than half of private sector jobs and 54 percent of all sales in the United States. They need to be smart, strong, nimble, and vibrant. Here are my humble predictions for how you can achieve small business marketing success in 2018.

 Ella (now 8) & Me At Mission Inn Dec 2014

Common sales myths: ...we have all of these patents, trademarks and intellectual property."

"Everything on the internet should be free!" Free "growth hacks," free templates, free software, free books, and free sales training seems to be the expectation today. The problem with free is

My new client wasn't using Twitter for business because she just didn’t “get it”.