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The Sales Whisperer Blog

Posts about:

Small Business Marketing

But my business is different says every salesperson and entrepreneur.
But My Business Is Different

Allow me to share two stories to illustrate why you and your business are not, indeed, different, and why that's a good thing.

But My Business Is Different #1

This past week I met with two Private Consulting clients with successful businesses in totally unrelated industries.

One is going through a bit of a slump and logically wants to turn it around, while the other is on a meteoric rise and wants even greater growth.

Both wanted to meet to discuss

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Salesforce vs Keap for growing sales at trade shows.
Salesforce vs Keap for Trade Show Marketing

Easily 50-90% of trade show leads are wasted (because 70-90% of salespeople working the booths are wasted 70-90% of the conference...but I digress!).

In fact, only 6% of companies think that they convert trade show leads well!

There are many reasons trade show leads are wasted, but for now, we'll look at the technology side of things, especially the CRMs companies (mis)use, particularly the lack of follow-up they deploy.

With that in mind, let's look at the 800-lb gorilla in the CRM space vs. the friend of the SMB user, which is, respectively, Salesforce.com vs Keap.

So which is better for trade show marketing?

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Master Keap to apply digital marketing best practices to grow your small business sales.
The Key To Keap CRM Mastery

Table of Contents:

To masterKeap or any CRM or marketing automation platform requires knowing the process you want to automate instead of making it up as you go. 

I call it "Process Before Login."

I cringe when I hear...

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CRM vs Social Media | Which Is Better For Growing Your Sales?

"If you're not great at email, you have no business doing..."

Back in August 2013, Convince and Convert founder, author, speaker, and all-around great guy, Jay Baer was on The Sales Podcast episode #15 (we're up to 550 now and you can subscribe here) and said...

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