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Yes, professional salespeople, sales managers, business owners, and entrepreneurs need tools like a Salesforce CRM to keep track of their prospects, pipelines, quotes, inventory, and more.
But few need the full power, complexity, and costs that come with maintaining a Salesforce installation.
"Yeah, yeah, whatever, Wes. You don't sell
Is Salesforce.com really a viable platform for a small business CRM?
What does a small business—any business for that matter—need now?
Prospect: "We don't really do email marketing but we're looking into it. We've seen that we can start for free with MailChimp or AWeber starts at $19 per month. What do you think?"
Me: "How big do you want to grow?"
Prospect: "Well, ah, as big as possible!?"
Easily 50-90% of trade show leads are wasted (because 70-90% of salespeople working the booths are wasted 70-90% of the conference...but I digress!).
In fact, only 6% of companies think that they convert trade show leads well!
There are many reasons trade show leads are wasted, but for now, we'll look at the technology side of things, especially the CRMs companies (mis)use, particularly the lack of follow-up they deploy.
With that in mind, let's look at the 800-lb gorilla in the CRM space vs. the friend of the SMB user, which is, respectively, Salesforce.com vs Keap.
So which is better for trade show marketing?
Back in August 2013, Convince and Convert founder, author, speaker, and all-around great guy, Jay Baer was on The Sales Podcast episode #15 (we're up to 550 now and you can subscribe here) and said...
