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Sales + Marketing + Technology

The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Chicken Strips, Gravy, & Sales Lessons From The Deep South

    Back-Against-The-Wall Selling In April of 1998 I was living in Mobile, AL to be near my father. After being apart for nearly a decade as I was serving in far away places like Korea, SoCal, and Abu Dhabi in the UAE during my five years of active duty upon graduation from the U.S. Air Force Academy, it was time to get back to family. After a unique turn of events (and a 3-year arbitration case that I eventually, painfully and anticlimactically won) I found myself unemployed in a town where the only people I knew were my father, step-mother, and step-sister just six months after resigning my commission as an Air Force officer.  
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Only 3 Things Can Happen When You Submit A Sales Proposal (And 2 Are Bad)

Duffy Daugherty was a great coach for the Michigan State Spartans and lead them to two national championships in the '60's. He was a fan of running the football because "Three things can happen when you put a ball in the air—and two of them are bad."
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Prospect For Maximum Impact: How to Open a Sales Call

Wow, 22,941 views and counting on YouTube...I guess it's time to embed and update this on my blog.
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How an $800 "savings" cost you $21,418.99

So Short-Sighted Entrepreneur (SSE) hits me up online"Hey, I know you from our marketing group. I bought Infusionsoft and need some help." Me: "Oh, really? When did you buy Infusionsoft?"
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Why Do Celebrities Do Drugs and Sales People Need Hugs?

When you have a great sales attitude you don't need drugs or hugs. Selling Is The Transference of Confidence Why do those who "have it all," i.e. athletes, movie stars, musicians, and other celebrities do drugs and why do so many salespeople hobble along in their careers barely scraping by despite Forbes and Glassdoor listing "business development" as one of the top 5 most promising jobs of last year.  (I first wrote this on 2/1/10 when a celebrity overdosed and died. I updated it on 2/2/14 when another celebrity overdosed and died. Now I'm updating it on 7/20/17 because Chester Bennington of Linkin Park dies at 41. While this post is on a sales and marketing website, understanding the role confidence, faith, and hope play in all areas of our lives applies to all of us, in anything we do. Please take this message to heart to not only sell better, but to live better.)
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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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